From Jim Metrock: Houghton Mifflin Harcourt’s Channel One wants schoolchildren, down to eight, to tackle the important issue of dirty dancing. HMH’s Channel One News maintains one website for all its student audiences, ranging from high school seniors to third grade students. Channel One recently ask students, “Do you think schools should cancel dances because...
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From Jim Metrock: Houghton Mifflin Harcourt’s miserable unit Channel One Network is helpless when schools trash their TV show. Consider Gulfport High School’s refusal to show Channel One News according to the “contract” they have with the company. On a regular day the school allows five minutes for school announcements and any remaining time...
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From Jim Metrock: It is getting very hard to find a school district that is showing Channel One News. Without the fear of Channel One taking away their TV network, schools no longer have a need to honor the terms of the old Channel One contract. [Show our daily, 12-minute TV show to student...
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From Jim Metrock: Three years ago, Channel One News was forced to send this letter to the relatively few schools that still had their TV equipment. It marked the end of the original Channel One News – the one that was extremely profitable back in the 90’s. In 2012 the few remaining executives at Channel One...
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Poor Channel One Once this controversial, kiddie marketing company had 8 million students forced to watch their program. Although Houghton Mifflin Harcourt, Channel One’s owner, continues to state Channel One’s audience is “nearly 5 million,” the true number is probably closer to 2 – 3 million. Channel One used to update their ever-decreasing estimated...
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From Jim Metrock: I have written before about the laziness of Channel One reporters: Dec. 18, 2003 – The Lazy News Network, Apr. 8, 2007 – Laziest Journalist in America?, May 5, 2008 – The Lazy News Channel . How lazy are the reporters at Channel One News? This company brags about being young...
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From Jim Metrock: Channel One should at least be happy that Mullins High shows their TV show “between the bells.” There is no before-school or after-school showing at this school. What Mullins does do is cut 1/3 off the daily program. Only 8 minutes of Channel One News is shown and that means one...
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Jim Metrock: The remaining employees of Channel One News have to be feeling pretty low. Their audience keeps getting smaller and smaller and schools are more and more disregarding Channel One’s viewing requirements. Here’s what Channel One says in their contract: Channel One News must be shown when students are present and seated in...
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From Jim Metrock: Channel One’s advertising has always been the main reason schools have refused to allow Channel One News into their classrooms. Channel One is now offering an advertising-free version via a subscription. I am assuming they are charging $3.50 per CLASSROOM and not per student. Channel One doesn’t make that clear in...
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to help research news stories and help develop educational… no wait, that’s not the duties at all. Wait just a minute – Channel One’s “Research Manager” is all about… advertising and marketing! (Shocking!) This person isn’t going to be focused on benefiting students; this person is focused on focus groups and target marketing of schoolchildren....
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