Introduction of band. End of show. All done during school time. Channel One turned over the April 27 show to a rock band that needed publicity. It was a beautiful deal: the band would play for free on Channel One News and in exchange get their music before millions of kids that couldn’t turn the TV off....
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Students see this mysterious website promoted on their classroom TV set. Commercials for Doritos have returned to Channel One News as of yesterday, May 17. Those who thought Channel One was phasing out their junk food ad campaigns will be disappointed. The current crop of ads end with a mysterious web site for children to write down...
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Screen shots from Channel One News April 2005 The new CEO of Channel One News is Judy Harris. Obligation has tried to contact Ms. Harris since she accepted the Channel One job. She does not return emails or phone calls. We are beginning to see why she is reluctant to talk. She is taking Channel One News...
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Judy Harris, the new Channel One CEO, is quickly establishing herself as a hard-nosed marketer, just like her predecessor Jim “Sugar Daddy” Ritts. When the Wall Street Journal ran a story several weeks ago about a new intense brand of Gatorade being introduced, Obligation wrote Channel One News and asked them to not advertised the new “Endurance Formula” Gatorade...
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It is time that the public gives Cingular a call, or better, a hand-written letter, telling them it is time to stop advertising on Channel One News. Cingular is easily one of the three largest advertisers on the failing in-school TV show. (The U.S. Government and Gatorade are the two others.) Cingular should be singled out as one...
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Food and ad industry warned to stop targeting children 06/04/2005 – Democrat Senator Tom Harkin yesterday sent a strong message to the food industry, saying that it must move swiftly to stop the advertising aimed at children that was creating a “botched” generation. His speech was given at a joint conference of the American Advertising Federation, the...
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Children watching Channel One News at school are now watching repeated commercials for Bubblicious bubble gum featuring NBA star LeBron James. At least three times each show, students are urged to go to Channelone.com. At this web site, students see banner ads for Bubblicious. Clicking on the banner ads immediately takes them to Bubblicious.com. Obligation’s president Jim Metrock said,...
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PRIMEDIA press release: PRIMEDIA Names Judy L. Harris President & Chief Executive Officer of Channel One NEW YORK, NY (March 09, 2005) — PRIMEDIA, Inc. (PRM) The country’s leading targeted media company, today announced the appointment of Judy L. Harris as President & Chief Executive Officer of Channel One, the largest source of news and information for young people...
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Excerpts from Advertising Age magazine March 14, 2005 Channel One hits bump, losing ads and top exec In-school TV network often targeted by critics hurt as Kellogg, Kraft shy away due to kid obesity debate By Claire Atkinson Its equipment is badly in need of an upgrade, advertisers are fleeing, critics are declaring they want to put it...
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From today’s PRIMEDIA press release: “The Education Segment continued to experience advertising revenue declines in 2004, due largely to the performance of Channel One. The concern by certain advertisers about the obesity issue in schools caused them to stop or reduce advertising into schools. The decline was somewhat mitigated by a number of new advertisers that Channel One...
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