From Jim Metrock: In 2014 Houghton Mifflin Harcourt (HMH) had a lot of people scratching their heads when they acquired the burned-out, remaining assets of Channel One News. Only two years before, Houghton Mifflin emerged from an embarrassing bankruptcy. Why did HMH acquire Channel One when this controversial youth marketing company had little chance of adding...
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From Jim Metrock: Houghton Mifflin’s controversial Channel One News is not hiring. Summer is a bad time for this dinosaur of a youth marketing firm. The summer months are a perfect time for schools to end their contract with Channel One. When a TV show is losing their audience, why hire more people?
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From Jim Metrock: Channel One’s on-air personality Maggie Rulli is leaving. Her last day was Friday, May 27. Ms. Rulli stayed too long at the controversial, in-school TV show. Her role was to be the pretty face to Houghton Mifflin Harcourt’s ugly commercial exploitation of school kids via their Channel One News subsidiary. Sadly she stayed with this...
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From Jim Metrock: Schools continue to show Channel One before school starts. Schools that are serious about academics will not allow Channel One News to interfere with their school day. The remaining advertisers on Channel One have to know that the TV show doesn’t have the audience it once had. Students at...
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Poor Channel One Once this controversial, kiddie marketing company had 8 million students forced to watch their program. Although Houghton Mifflin Harcourt, Channel One’s owner, continues to state Channel One’s audience is “nearly 5 million,” the true number is probably closer to 2 – 3 million. Channel One used to update their ever-decreasing estimated...
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From Jim Metrock: I was writing about David Drucker, when the news broke about Channel One being acquired by Houghton Mifflin Harcourt. Mr. Drucker was hired last year to be the Senior Vice President of Sponsorship & Advertising Sales at Channel One. He was hired for the hardest. most challenging job in the...
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