This article is from April 25, 2013: Spring house cleaning continues at marketing company Channel One. A look back at the man who loved to connect advertisers with children. In the early 2000’s when he was Channel One’s VP of Sales Kent Haehl knew that there was an obesity crisis developing among...
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Eat More Twinkies, Kids. February 6, 2001 On January 26, 2001, upwards to 8 million schoolchildren were compelled to watch a commercial urging them to eat more Hostess Twinkies. Channel One has been bringing Hostess into America’s classrooms since the spring of 2000. Jim Metrock said, “When you think about it, Channel One is a...
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Spring house cleaning continues at marketing company Channel One. A look back at the man who loved to connect advertisers with children. In the early 2000’s when he was Channel One’s VP of Sales Kent Haehl knew that there was an obesity crisis developing among young people, but he signed up junk food...
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Dude, Where’s My Car? (PG13 Drug content, profanity, sexual content) 20th Century Fox recently made the decision to move up their distribution of their “pothead” movie “Dude, Where’s My Car?” from spring 2001 to December 15. They had to act quickly to market this drug movie to teens and...
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Jim Metrock said, “Channel One continues to think that children can handle movies filled with strong sexual content and profanity. Our friends at Channel One are promoting the movie “Loser” to its children audience. Channel One’s official web site, channelone.com, is running a contest so children can win tickets to this yet to be rated movie. The stars of this...
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It didn’t last long. It couldn’t. Channel One’s mission is to get the attention of kids, so they can then sell it for big bucks, and they need to have message boards and chat rooms on their web site or kids won’t be attracted. Channel One’s education VP, Paul Folkemer, expressed outrage to the Shelby County board of education...
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