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Posts Tagged ‘ HMHC ’

VIDEO: Captive Audience: Advertising Invades the Classroom

January 26, 2018
VIDEO: Captive Audience: Advertising Invades the Classroom

From Jim Metrock: If you find it hard to believe a kiddie marketing company like Channel One is still in business, this 2006 video from the Media Education Foundation may help you understand why American classrooms attract the likes of Houghton Mifflin’s Channel One.
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Mississippi school out foxes Channel One News marketers.

January 25, 2018
Mississippi school out foxes Channel One News marketers.

From Jim Metrock:  If you are a company advertising on Channel One, what’s wrong with this picture?
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Ohio students light fires in classroom in order to get on Channel One News.

January 23, 2018
Ohio students light fires in classroom in order to get on Channel One News.

From Jim Metrock: I’ve seen students film themselves doing a lot of silly things just for a chance to be seen on Channel One News. You see, Channel One is constantly asking students and teachers to send in classroom videos that can be used to kick off their daily show.  Channel One requires students...
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Channel One News recklessly shows students eating laundry detergent pods

January 17, 2018
Channel One News recklessly shows students eating laundry detergent pods

From Jim Metrock: Channel One News is pushing the envelope again. Today they shocked classrooms across the country with a story on young people eating laundry detergent pods. Teachers were given no warning about the nature of today’s show. They were not warned that Channel One, for some idiotic reason, decided to show students...
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Young people are uninterested in online Channel One News.

January 16, 2018
Young people are uninterested in online Channel One News.

From Jim Metrock:  I’ve shown examples of this before. Channel One itself proves it has an increasingly small audience. Take this Caption Contest post from Channel One’s FaceBook page.  For some reason, Channel One thinks students like this type of immature content. The picture was posted on January 8 and as of January 16,...
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Boone County (KY) schools still forcing students to watch commercials

January 11, 2018
Boone County (KY) schools still forcing students to watch commercials

From Jim Metrock: Here’s another school district that not only continues to show the controversial Channel One News TV show but allows their students to do a promotional video for the struggling kiddie marketing firm. Hey, Mr. Nichols, 6th-grade science teacher, turn off the TV set and give your students ONE EXTRA HOUR of...
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The laziest young people in front of a camera.

December 31, 2017
The laziest young people in front of a camera.

Houghton Mifflin’s most controversial employees have to be the on-air personalities at their troubled company Channel One News.  Here you see them, on December 20, waving “bye-bye” to schoolchildren who are forced to watch their TV show.  They will not give the news to kids until Wednesday, January 3, 2018! That means for 14...
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A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

December 30, 2017
A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

From Jim Metrock: Channel One News wants American school kids to equate Colin Kaepernick with the civil rights icon Rosa Parks.  The producer at Channel One wrote this script with a clear bias in favor of the unemployed, National Anthem-protesting athlete.  Channel One chose to include a line that unnamed “fans” compared the millionaire...
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North Vermilion Middle School (LA) wastes school time with Channel One.

November 29, 2017
North Vermilion Middle School (LA) wastes school time with Channel One.

Students at North Vermilion Middle School in Maurice, LA take a break from studies and film a shout out to Channel One News. Do not confuse this school with North Vermilion Community School in Cayuga, IN which would never waste school time in this way.   From Channel One News transcript November 15, 2017:...
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Houghton Mifflin and Channel One News play rough with kids.

November 28, 2017
Houghton Mifflin and Channel One News play rough with kids.

  From Jim Metrock:  I’ve never met Jack Lynch the current CEO of Houghton Mifflin and overseer of Channel One.  He looks like a nice guy, but I suspect that when it comes to making money off of children, he can be one ruthless, son-of-a-gun. Look at the language Lynch and his executives have...
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