From Jim Metrock: Channel One News has a long history of advertising junk food in American classrooms. The company knew their ads were contributing in a very significant way to the growing obesity crisis among young people, but they kept pitching the junk to kids. Obligation and others helped put pressure...
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Just some of the junk food products Channel One News saw fit to advertise on their classroom TV show: McDonalds / Dec. 22, 2003 Jolly Rancher, Gatorade/ Sep. 19, 2003 Jolly Rancher hard candy / Mar. 24, 2003 Pepsi with Shakira / Mar. 24, 2003 How Channel One News helped create the...
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Yet another junk food is being pushed on schoolchildren by Channel One. The latest addition is called Snak Stix from Kellogg’s. Brandweek magazine reported on this new sugary product in May of this year: “Kellogg Pops Up Its Tarts NEW YORK — Kellogg next month will extend its Pop-Tarts brand with a new Snak-Stix version, backed...
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Since 1996, when Obligation began monitoring the show, Channel One has advertised high-sugar, high-fat, high-caffeine junk food and drink to schoolchildren. Channel One has run contests that dangle $2 million in front of children to get them to eat more M&Ms. Candy bars, cupcakes, Twinkies and assorted junk food have been regular advertisers on Channel One over the...
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