From Jim Metrock: Skoollive is an in-school marketing firm. Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
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Eat More Twinkies, Kids. February 6, 2001 On January 26, 2001, upwards to 8 million schoolchildren were compelled to watch a commercial urging them to eat more Hostess Twinkies. Channel One has been bringing Hostess into America’s classrooms since the spring of 2000. Jim Metrock said, “When you think about it, Channel One is a...
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Channel One advertised Eddie Murphy’s latest movie called “Holy Man.” Like many of Murphy’s movies he pushes the limits of good taste. This school-endorsed movie has plenty of problems. One reviewer had this to say about Channel One’s latest “Movie of the Week”: “And despite its PG rating, “Holy Man” features what has become Murphy’s trademark of...
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