From Jim Metrock: In 2007, Alloy, Inc. issued 150,000 shares of stock in connection with its purchase of Frontline Marketing. Alloy paid $5.8 million for Frontline, which included $1.8 million of stock. Alloy bought Frontline Marketing in...
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Watch Channel One’s commercial: C1 Cybiko 111601 From Jim Metrock: I become ill when I think of what Channel One News has advertised to American schoolchildren. I have been watching their commercials since 1996 up until several years ago when they made it virtually impossible for the public to see their ads. Today, what...
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From Jim Metrock: It appears that Channel One will once again avoid going out of business. I was hoping for an announcement (on May 4) that the infamous “kiddie marketing” firm would cease operations, but I understand now that probably won’t happen. Rats! Channel One News will continue to limp on and pursue its main...
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From the Boston Business Journal: Apr 19, 2017 – Houghton Mifflin Harcourt Co., the Boston-based education publisher facing financial headwinds, said it plans to cut as much as 10 percent of its workforce in effort to save money, according to regulatory filing. With a total workforce of 4,500 workers as of the end of...
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The advertising guru Christopher Whittle created Channel One News in 1989. Whittle sold his idea to schools as a way for students to learn about current events. He sold his idea to advertisers as an effective way to get commercials in front of a captive audience of young people. Whittle Communications (1989-1994) Whittle...
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The writing is on the wall, or rather on the blackboard. It is more and more apparent that Houghton Mifflin Harcourt does not consider Channel One News an important part of its company. In 2014 Houghton Mifflin acquired the assets of Channel One from ZelnickMedia for an undisclosed amount of money. Obligation believes the amount...
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Breitbart’s Painfully Awkward Interview With Sean Spicer Is The Funniest Thing You’ll See This Week BY BEN YAKAS IN NEWS ON FEB 10, 2017 1:25 PM Gothamist.com http://gothamist.com/2017/02/10/breitbart_interview_spicer.php
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From Jim Metrock: That’s a hilarious headline considering how small and insignificant Channel One News is in 2017. Almost exactly 20 years ago (Jan. 27, 1997) Forbes magazine published an article “TV in the classroom.” It detailed how wildly successful Channel One News had become in selling ad time for its classroom commercials. Most...
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