Posts Tagged ‘ Media Literacy ’
Doritos ultrasound commercial
From Jim Metrock: A commercial can be utterly stupid and as long as it’s humorous and memorable, it can work. This is from the 2016 Super Bowl. Watch: doritos-super-bowl-2016
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Turning ads into news: US Army pays Channel One News for positive story
Reporter Shelby Holliday shills for military. From Jim Metrock: On April 17, Channel One News devoted nearly one third of its program (30%) to a “news story” about the U.S. Army. Students may have watched this news story or they may have ignored it. One thing I am fairly certain of is that few...
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Bob McCannon
Bob McCannon My email to the Media-L list serve (media educators) I’m very sad to hear of Bob McCannon’s death this week. He was a friend and mentor. Bob wanted purity in media education. No conflicts of interests -Don’t allow Big Media to fund efforts to inform the public about Big Media. He...
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Complete, uncensored Channel One News for April 16, 2013
A 2-minute long commercial?! Channel One violates contract again.
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Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training
This article was published in the journal Pediatrics in 2006. Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training OBJECTIVES. Channel One is a public-affairs program that includes 10 minutes of news and 2 minutes of paid product advertising or public service announcements. Advocates assert that...
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A classic video: Schools for Sale (1995)
In 1995 the Walt Whitman Center in association with Pacific Street Films produced this video to help parents and educators remove Channel One News from their schools. They hired the comedian Lewis Black to play the role of Jerry Adman. The film has been broken into two parts. Part ONE of Schools for...
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Public distrusts climate science partly due to lack of media literacy
March 21, 2011 Public distrusts climate science partly due to lack of media literacy, says researcher By Krishna Ramanujan Though most climate science studies show evidence that climate change is real, the public persists in distrusting the science. That’s because of the doubt planted by climate change skeptics in the...
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Why am I listening to We The Kings?
Channel One News is watched by as many as 6 million secondary school students each school day. Teachers are often too busy to watch the show with students. Teachers also don’t have time to discuss the non-commercial and commercial content of the show. Therefore there is little or no chance for teachers to deconstruct...
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BusRadio’s Own Words
"Every morning and every afternoon on their way to and from school, kids across the country will be listening to the dynamic programming of BusRadio providing advertiser’s with a unique and effective way to reach the highly sought after teen and tween market." BusRadio "will take targeted student marketing...
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