Channel One News is not only advertising a movie (unrated as of now) to preteens and elementary school-age children on their website (and more than likely on their middle school and high school TV broadcasts), but is also running a contest for the film. The picture below is the top of Channelone.com’s home page...
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Below is Milk Media/Milk Rocks’ extremely wordy privacy policy. It is filled with legal terms that would challenge some high school students. A good privacy statement for a children’s web site should consist of no more than one sentence: “We will not collect ANY information from visitors to this web site.” The more sentences...
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The Channel One Network has two vehicles to get commercial messages to children. The most important way is their in-school TV show called Channel One News. The second level of advertising comes on Channel One’s official web site, channelone.com. This web site is ONLY advertised on the TV show so it is an extension of the TV show. Each...
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June 11, 1998 (Birmingham, AL) Obligation, Inc., a local child advocacy organization, filed a complaint today against the Channel One Network with the Federal Trade Commission (FTC). They are owned by PRIMEDIA, Inc. (formerly K-III Communications), which is majority-owned by Kohlberg Kravis and Roberts. Obligation alleges that Channel One’s web site: · solicits personal information from children without parental approval, ...
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