Posts Tagged ‘ skoollive ’

Skoollive contract: Revenue from Display of Kiosk System Content

August 27, 2015
Skoollive contract: Revenue from Display of Kiosk System Content

      From Jim Metrock: Are you a school board member whose board is considering entering into a contract with the youth marketing firm Skoollive? You owe it to your community to take some time to better understand what is in the Skoollive contract. Here is one section (1.7) and one subsection (1.7.1) of the contract....
Read More »

Let’s hope this person isn’t too busy.

August 12, 2015
Let’s hope this person isn’t too busy.

     
Read More »

Deconstructing Skoollive’s sales video

August 11, 2015
Deconstructing Skoollive’s sales video

From Jim Metrock: Skoollive recently published this video in an effort to make school officials more comfortable with their controversial, in-school marketing company.  If your school district is thinking about bringing billboard advertising into your school hallways, please take a moment and watch Skoollive’s “feel good” video, then consider reading my remarks about the video. The opening...
Read More »

Fauquier Co. Public Schools become a leader in… hallway advertising.

July 30, 2015
Fauquier Co. Public Schools become a leader in… hallway advertising.

From Jim Metrock:  The Fauquier County board of education has agreed to bring at least 11 electronic billboards into their secondary schools. What?! Why would a school board do that?   They are the only school district in Virginia, that we know of, to sell their students to the controversial, California-based  SkoolLive youth marketing...
Read More »

From the archives: 07/5/2003 Keynote Speech To Council Of Urban Boards Of Education

July 27, 2015
From the archives:  07/5/2003  Keynote Speech To Council Of Urban Boards Of Education

From Jim Metrock:  This speech from 12 years ago is unfortunately still timely.  Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive.  Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue.   Keynote Speech...
Read More »

Hold the phone!! Is SkoolLive interested in obtaining student educational records?

July 26, 2015
Hold the phone!! Is SkoolLive interested in obtaining student educational records?

From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
Read More »

What Skoollive doesn’t show school boards: Commercials, “Call to Action” ad campaigns, and “Your brand here”

July 21, 2015
What Skoollive doesn’t show school boards: Commercials, “Call to Action”  ad campaigns, and “Your brand here”

  From Jim Metrock: Skoollive is an in-school marketing firm.  Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
Read More »

Cody (Wy) trustees open door to potentially disruptive video commercials playing in school hallways.

July 20, 2015
Cody (Wy) trustees open door to potentially disruptive video commercials playing in school hallways.

    Controversial youth marketing firm gets approval to place electronic video billboards into school hallways.   Digital kiosks make grade for Cody schools Posted: Friday, July 17, 2015 5:09 pm By JANICE DOWNEY Staff writer  Two Cody schools will have a new “kid” in the hallways this year: door-sized digital kiosks. By a vote of 6-1,...
Read More »

Call to Action: Skoollive starts playing advertising hardball.

July 12, 2015
Call to Action: Skoollive starts playing advertising hardball.

  From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools.   “Call to Action” marketing is just as coercing as it sounds.   From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
Read More »

June 25, 2015

Cody Enterprises, Cody, WY District should say no to kiosks Posted: Wednesday, June 24, 2015 4:38 pm John Malmberg General manager    Just because you are able to do something, doesn’t mean you should. At last week’s regular board meeting of Park County School District No. 6, Instructional Technology Director James Kapptie pitched the idea...
Read More »