From Jim Metrock: Are you a school board member whose board is considering entering into a contract with the youth marketing firm Skoollive? You owe it to your community to take some time to better understand what is in the Skoollive contract. Here is one section (1.7) and one subsection (1.7.1) of the contract....
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From Jim Metrock: Skoollive recently published this video in an effort to make school officials more comfortable with their controversial, in-school marketing company. If your school district is thinking about bringing billboard advertising into your school hallways, please take a moment and watch Skoollive’s “feel good” video, then consider reading my remarks about the video. The opening...
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From Jim Metrock: The Fauquier County board of education has agreed to bring at least 11 electronic billboards into their secondary schools. What?! Why would a school board do that? They are the only school district in Virginia, that we know of, to sell their students to the controversial, California-based SkoolLive youth marketing...
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From Jim Metrock: This speech from 12 years ago is unfortunately still timely. Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive. Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue. Keynote Speech...
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From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
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From Jim Metrock: Skoollive is an in-school marketing firm. Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
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Controversial youth marketing firm gets approval to place electronic video billboards into school hallways. Digital kiosks make grade for Cody schools Posted: Friday, July 17, 2015 5:09 pm By JANICE DOWNEY Staff writer Two Cody schools will have a new “kid” in the hallways this year: door-sized digital kiosks. By a vote of 6-1,...
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From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools. “Call to Action” marketing is just as coercing as it sounds. From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
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Cody Enterprises, Cody, WY District should say no to kiosks Posted: Wednesday, June 24, 2015 4:38 pm John Malmberg General manager Just because you are able to do something, doesn’t mean you should. At last week’s regular board meeting of Park County School District No. 6, Instructional Technology Director James Kapptie pitched the idea...
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