From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools. “Call to Action” marketing is just as coercing as it sounds. From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
Read More »
Kiosks rivet students’ attention — for a day Melina CasillasApril 21, 2015 There is something strange in the halls of SHS. Is it a mirror? An entrance to Narnia? Nope, they’re kiosks. These kiosks are in the north and south F building hallways upstairs and downstairs, and in the front office entrance closest to...
Read More »
Cast of characters: Dr. Steve Chestnut, Superintendent Kyle Ryan, Skoollive salesman Mrs. Torri Anderson, Governing Board member (the only Board member asking questions about Skoollive) Mrs. Krista Barrett, Maricopa High School Assistant Principal Mrs. Bernadette Russoniello (a teacher or staff person at Maricopa High School) From the minutes of the MARICOPA UNIFIED SCHOOL DISTRICT...
Read More »
SkoolLive is in the advertising business. Don’t ever forget that. They want to bring advertising into public school buildings. Generating advertising revenue is the main way SkoolLive makes money. There is something called the Standard Industrial Classification Code (SIC). This is a numbering system that identifies a firm’s primary business activity. This number allows governments to monitor and collect statistical data...
Read More »
