From Jim Metrock: This speech from 12 years ago is unfortunately still timely. Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive. Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue. Keynote Speech...
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From Jim Metrock: Channel One’s president Jim Ritts came to the Texas school board meeting himself. It was that important. A resolution urging Texas school districts to remove Channel One had been introduced in September. Channel One hastily hired the law firm of Akin Gump to represent them. But Ritts knew the stakes were too high to leave...
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NYU Honors Obligation and Commercial Alert for Work Against Commercialism in Schools Arianna Huffington presented Gary Ruskin of Commercial Alert and Pat Ellis and Jim Metrock of Obligation with an award to honor their efforts against companies like ChannelOne and ZapMe!. Ralph Nader was also honored and he also spoke against Channel One’s commercial exploitation of schoolchildren.
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