The nine-year campaign by Obligation to raise awareness of Channel One’s exploitation of schoolchildren has paid off. We are close to victory…
Channel One News is “damaged goods.” Executives, staffers and advertisers have scurried off the “good ship” Channel One News. Revenues have plunged at the company. They had to move out of their fancy Madison Avenue offices. Schools across the country are turning off the TV show. Non-compliance with Channel One’s onerous contract is rampant. The program is ridiculed by students, especially high school students. Only the most lackadaisical principals still allow an hour of school time each week to be lost to Channel One’s hyper-commercialized, fluff TV show.
When someone says,”He’s just rearranging deck chairs on the Titanic,” that denotes futility, hopelessness. There is little hope for Channel One News. Their reckless disregard for students has sealed their fate. Channel One News has been a major advertiser of junk food to students. With the obesity crisis among students, that is not only reckless, but heartless.
Channel One News has advertised violent and vulgar movies to children who have enough violence and vulgarity in their lives already. Channel One News has tried to social engineer greater acceptance of the gay lifestyle on their in-school TV show and on their web site. Parents of middle schoolchildren never gave their permission for Channel One to show clips from seven homosexual wedding ceremonies in 2004.
Last year, Channel One News advertised a company that offered children a wide array of pornographic images and pro-drug images for their cellphone screens. Obligation busted Channel One News for that and the ads stopped.
When Channel One News sinks below the waves, few will weep.
