Watch for yourself: channel-one-promo-video-rockridge-jr-high-dec-5-2016 Students: We’re Mrs. Benac’s sixth-grade class from Rockridge Junior High in Taylor Ridge, Illinois, and we’re flying into this Channel One! Azia: Thanks to Rockridge Junior High for takeoff on this Monday.
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From Jim Metrock: Why would the kiddie marketers at Channel One News advertise Hostess Twinkies to schoolchildren when they knew there was a childhood obesity crisis in the country? The reason is simple: Channel One News was created by advertising and marketing people to sell whatever they could get away with to a captive...
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From Jim Metrock: Channel One’s parent company Houghton Mifflin Harcourt reported today that it lost $46.9 million in its second quarter. How much of that is due to Channel One is unknown. Houghton Mifflin rarely mentions Channel One by name anymore. Houghton Mifflin lost $8 million in the Second Quarter of 2015. Houghton...
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From Jim Metrock: (February 26, 2015) This week Houghton Mifflin Harcourt (HMHC) announced they lost $83.7 million in their fourth quarter. For the year they lost $111.5 million. Wall Street analysts predicted HMHC to post a quarterly loss of 28 cents per share, but the loss was 59 cents. Houghton Mifflin’s purchase of Channel One...
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From Jim Metrock: There has to be a lot of crying going on at Channel One if the figure I saw for their annual revenue is anywhere near correct. There isn’t much known about Channel One’s finances since 2007 when the company was bought by Alloy Media and Marketing. Before that year Channel...
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Today PRIMEDIA announced their 1st quarter 2006 results. The revenue losses for Channel One are staggering. The past few years PRIMEDIA has separated out Channel One’s ad revenue. Up until that happened, the public had no idea how well Channel One was performing. We have posted below the quarterly results and company comments on Channel One. The fourth quarter of 2003...
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Excerpts from Advertising Age magazine March 14, 2005 Channel One hits bump, losing ads and top exec In-school TV network often targeted by critics hurt as Kellogg, Kraft shy away due to kid obesity debate By Claire Atkinson Its equipment is badly in need of an upgrade, advertisers are fleeing, critics are declaring they want to put it...
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The nine-year campaign by Obligation to raise awareness of Channel One’s exploitation of schoolchildren has paid off. We are close to victory… Channel One News is “damaged goods.” Executives, staffers and advertisers have scurried off the “good ship” Channel One News. Revenues have plunged at the company. They had to move out of their fancy Madison Avenue offices. Schools...
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From Jim Metrock: When Channel One’s parent company, PRIMEDIA, Inc., announces their quarterly earnings, they have a conference call that allows analysts to ask questions of the top brass. Usually, there are few comments or questions about Channel One. That is changing as Channel One’s fortunes continue to deteriorate. Here are sections of today’s release that deal with Channel...
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From Jim Metrock: I am posting this from a hotel just up the street from the Broadway headquarters of Channel One News. I was in town to talk to some important people about the marketing geniuses at C1N. I dropped by their headquarters on Friday. It was about 4:30 and I didn’t have an appointment. This was...
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