Dude, Where’s My Car? (PG13 Drug content, profanity, sexual content)
20th Century Fox recently made the decision to move up their distribution of their “pothead” movie “Dude, Where’s My Car?” from spring 2001 to December 15. They had to act quickly to market this drug movie to teens and pre-teens. They knew right where to go to – Channel One. Channel One delivered their young audience in an unprecedented way. It appears Channel One advertised this movie at least four times. (Most movies are advertised once on Channel One.) The sexual content, profanity, and drug content apparently was of little concern to Channel One’s new president Jim Ritts or to the in-house governmental affairs person at PRIMEDIA, Jeff Ballabon, or to the man who has promised school boards across the country that he would approve all ads, Dr. Paul Folkemer.
Jim Metrock president of Obligation said, “By advertising this movie in America’s classrooms, Channel One has made drug abuse ‘funny’ and acceptable. Our children have enough problems with drugs without Channel One in their classrooms. This is yet another low point for the heartless Channel One executives who apparently care much more about profits than the welfare of children.”
‘Dude,’ rated PG-13, is a tribute to marijuana smoking. It’s about two twenty year old ‘dudes’ who awaken one morning with no recollection of what must have been an intense night of pot smoking and don’t remember where they parked their car. Determined to piece together the events of the previous night’s debauchery, the dudes embark on a wild adventure that few parents would want their child to view. For more click Channel One’s Awful Christmas Present for Children.
