This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.
EDITORIALS Published: Tuesday, September 16, 2008 BusRadio proposal should be silenced KEY POINTS: BACKGROUND: The Nashua Board of Education is again considering installing BusRadio on its 86 school buses. CONCLUSION: Exposing this captive audience to the radio ads that accompany this national programming is not in the best interests of either the...
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THE UNIVERSITY OF THE STATE OF NEW YORK THE STATE EDUCATION DEPARTMENT Date: July 10, 2006 To: Superintendents of Schools District Superintendents From: Charles Szuberla, Coordinator Subject: Prohibition of Commercialism on School Buses In reply to: It has recently come to our attention that at least one vendor is actively marketing a
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Who would have known that Kanye West was in this song? From Jim Metrock: BusRadio just doesn’t "get it." Here’s a perfect example. There’s a new song in their play rotation called "American Boy." BusRadio says the song is by an English rap singer named Estelle. That is only partially true. Actually the...
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Today the South Carolina State Board of Education voted to ban all advertising, including BusRadio’s advertising, from all state school buses. It wasn’t even close… 13-2. This is a potentially fatal blow to BusRadio’s national plans to become a major advertising presence in young people’s lives. Other states will take note of...
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Brent Bozell, the president of Media Research Center and founder of the Parents Television Council, has called attention to BusRadio’s decision to advertise the sleazy 90210 TV show on its youth web site. Obligation’s reporting on BusRadio.com’s advertising campaign for 90210 led to the Campaign for a Commercial-Free Childhood press release and email alert...
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From http://www.alexa.com/data/details/traffic_details/Busradio.com Thankfully, very few young people are visiting the BusRadio.com web site. BusRadio is spending money like it’s going out of style trying to get "traction" with American teens, preteens, elementary school students. It doesn’t appear to be working. As long as BusRadio continues to advertise and promote sleazy TV shows like...
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From Jim Metrock: Last night I watched some of the two-hour premiere of 90210. The show is filth. When BusRadio executives agreed to promote this program to American young people, they knew, or should have known, they were doing a very bad thing. In the FIRST FIVE MINUTES of the show advertised by...
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From Jim Metrock: I urged BusRadio to stop advertising the new 90210 to kids. They not only refused to pull their ads from their website, BusRadio ramped UP the advertising for this age-inappropriate TV show. BusRadio has done some very ugly things in its short history, but this may be the lowest thing so...
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BusRadio has made another huge mistake in judgment. They have begun advertising 90210 the remake of Beverly Hills 90210. The new show is being promoted as a "sexier" and "more provocative" show for kids. Previously BusRadio got in trouble with parents by advertising the raunchy comedy Aliens in America. Both of these shows are...
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BusRadio is controversial for many reasons. Forcing kids to listen to commercials is clearly the main reason schools have refused their “free” deal. Probably the second biggest reason schools reject BusRadio is their bizarre policy of playing “clean” or “cleaned up” songs from groups and artists known for their explicit content. [When BusRadio plays...
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