This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.
A new act has been added to BusRadio’s playlist and it won’t make parents feel any better about BusRadio. The new school year has just begun and bus riders have already been introduced to One Block Radius. This is an "alternative hip-hop" group that has a reputation for explicit lyrics. Their music celebrates the...
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From Jim Metrock: BusRadio allows children and anybody else (if they want to misrepresent their age) to become a member of BusRadio.com. I became a member and have been a member in good standing for months. I’m 58. Here are two other members of BusRadio.com who live in Texas. Let’s hope they don’t meet....
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We did a double take when we saw this litter box recipe for kids. BusRadio’s Kitty Litter Cake goes right along with the filthy artists ( a, b, c, d, e, f, g, h, i, j, k ) BusRadio has promoted and played for school bus riders. Whether you see this cat box dessert...
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BusRadio has presented so many different faces to the public that it is understandable for people to get confused about the nature of the company. The bottom line: BusRadio was created so the founders and the venture capitalists who have propped them up with millions of dollars will get rich making kids listen to...
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Respondents Were Open to Certain Promotions, Especially if Directed at Adults By Beth Snyder Bulik Published: June 25, 2008 YORK, Pa. (AdAge.com) — When it comes to advertising in and around schools, marketers should consider skipping children altogether and going straight to the top: mom. Programs like General Mills’ Box Tops for Education...
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From Jim Metrock: As reported before, one of the members of BusRadio’s Content Review Board is Dr. Carl Batchelder. He is the Superintendent of the Woburn School District in Woburn, Massachusetts. Below is an email I sent to all Woburn school committee members. I thought I would have heard from at least one of...
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During a recent conference call with investment analysts, Alloy’s CEO Matt Diamond stated that 75% of Channel One’s “about 6 million” student audience watched Channel One News each day. That begs the question: what planet is Matt Diamond from? Mr. Diamond has probably never graced the doorway of a classroom that has a Channel...
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BusRadio routinely posts YouTube videos on their Busradio.com site for kids. Here’s a snapshot of their latest video. This one shows off the explicit-lyrics artist Fergie when she appeared on the Today Show. Of course, she didn’t sing a song containing profanity or alcohol references but this song is from a CD with a...
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From a March 3, 2008 BusRadio press release: "BusRadio’s Web streaming adheres to the same strict standards as its daily bus programming. BusRadio editing standards far exceed those of commercial FM radio — by eliminating all inappropriate subject matter and lyrics from its broadcasts — while still playing songs that kids want to...
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Lead singer Billie Joe Armstrong in the music video for the song American Idiot BusRadio plays a nice little song from the American Idiot album. BusRadio believes parents won’t care if they play songs from albums with Parental Advisory warnings.
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