This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.
The audio file below was made from the high school version of BusRadio the week of November 17. You’ll hear three different ads for two different products. They are all from the same afternoon show. The first part of the audio clip is a Proactiv acne medicine commercial. It sounds almost too good...
Read More »
From WVNSTV.com Charleston, WV School Bus Safety: Rowdy Kids Posted Thursday, November 20, 2008 ; 05:00 PM A car full of screaming kids can be a handful and extremely dangerous. Imagine a bus load. But bus drivers do it everyday. Story by Kate Krivanek BECKLEY- — "Just looking off to deal with a...
Read More »
It is almost like BusRadio WANTS to go out of business. Today, November 17, 2008, I listened to the morning BusRadio program for high school students. I heard Bone Thugs-N-Harmony. Few things about BusRadio shock me, but this did. I know this group. I know of no other “musical” act that is MORE vulgar...
Read More »
From Jim Metrock: I wrote about this type of thing before, but here we go again. Yesterday afternoon, November 14, middle school bus riders heard a song on BusRadio called "What You Got." It’s by Colby O’Donis. You’ve never heard of him and many "with-it" iPod-listening young people haven’t either. He is a new...
Read More »
After receiving our email about BusRadio. The Douglas County Director of Transportation wrote the following reply: On Nov 10, 2008, at 9:46 AM, Paul Balon wrote: Jim, your allegations are not true. Many school districts in Colorado use BusRadio including Denver, Adams 12, Adams 5, Aurora, just to name a few...
Read More »
Subject: Douglas County and the BusRadio controversy My name is Jim Metrock and I run a nonprofit called Obligation, Inc. in Birmingham, AL. We research and report on companies like BusRadio that bring marketing into school districts. I write because BusRadio is desperately trying to get advertising into Colorado school buses. These are not...
Read More »
From Jim Metrock: This week Obligation had its first booth at the National Association for Pupil Transportation convention in Myrtle Beach, SC. I deeply appreciate the NAPT for allowing Obligation to provide information about commercial-free busses and BusRadio’s potential for bus driver distraction to their members. The NAPT membership is broad. I talked with...
Read More »
BusRadio is still advertising the adult-themed TV show 90210. Weeks after major critics expressed shock at the show’s extreme sexual content and reoccurring scenes of teens drinking, BusRadio has refused to take their 90210 ads off their children’s website. Below is a screenshot of BusRadio’s 90210 page as of October 13, 2008. They are...
Read More »
Above: “Star Wars Takes Over BusRadio” reads what appears to be a story on BusRadio.com. This is of course an advertisement, but BusRadio doesn’t inform children of that fact. Advertising on BusRadio.com is usually like this one. It is deceptive advertising. Below this promo is a banner ad (“For every deception, a villain”) for...
Read More »
From Jim Metrock: BusRadio’s "Top Requests" web page gives me a lot to think about. Below I have several sections of their top 100 song requests. I clicked "All" to show all the songs requested no matter the age. I noticed that some songs have pictures of the artist and some don’t. I noticed...
Read More »
