From Jim Metrock: Mathew Blades did another bad thing. In fact, he did the same bad thing three times in one day. Blades hosted all three BusRadio shows this morning and he was a DJ on a mission. AUDIO FILE: High school drivers need to call. AUDIO FILE: Middle...
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BusRadio
This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.
Do Me A Favor
Tama-Gotcha!
From Jim Metrock: Mathew Blades is trying hard to be your seven-year-old’s best friend. He has to become at least a good friend because he has much to sell you child and every elementary schoolchild on the school bus. Mr. Blades of course is the main disc jockey at BusRadio. Here’s what he is...
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Who Knows Which Stars You’ll Run Into There
Kids are not only forced to listen to numerous commercials for this talent agency on their bus, but at Busradio.com they see banner ads like this. The hardball ads for Vocal Corner Store are increasing on BusRadio. We have talked before about how inappropriate it is for BusRadio to be advertising this artist...
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Wanna Be A Star?
Vocal Corner Store is now a major advertiser on BusRadio. They are an artist development and management company. Parents have no idea this type of personal services company is advertising on their child’s school bus. Recently BusRadio’s DJ Mathew Blades told elementary school bus riders that Vocal Corner Band can make them a star...
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Repetition + Captive Audience = $$$
From Jim Metrock: ExciteBots is a new video game ($37 – $50) from Nintendo for the Wii game system. The game was release on April 20. Nintendo has enlisted BusRadio to pitch the game to its captive audience of high school, middle school, and elementary school bus riders. The commercials are the same...
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Elementary Riders Get High School Ads
Here are two radio commercials played on BusRadio today May 4, 2009. One was heard on the morning, high school BusRadio program and the other on the morning, elementary school BusRadio program. AUDIO FILE: Adidas commercial on BusRadio’s high school show. AUDIO FILE: Adidas commercial on BusRadio’s elementary school show. Did you hear...
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We Want Answers, Bobby!!
From Jim Metrock: Above you see BusRadio’s infamous request for bids. I cannot get over the arrogance and ugliness of the language BusRadio uses. They are looking for a "SEASONED PROFESSIONAL" – ALL CAPS. Wow. No amateurs wanted. That’s understandable. "comfortable working with kids" This probably means a patient marketing expert who can make...
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Using Earth Day To Sell More Barbies
The top of today’s Busradio.com homepage.
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Why Is T. I. Still On The Bus?
T. I. is the name of a rap singer who is little more than a thug. T. I. however must be a personal favorite of BusRadio employees because he has been featured for months on their high school and middle school programming. This singer is a convicted felon. In 1998 he was convicted on...
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