November 2002, the Nashville Metro school district overwhelming voted to kick Channel One News out of all its schools. The cost to replace Channel One’s old junky 19" TV sets with brand new 27" TVs for the entire metropolitan system was about $1 million. For that amount of money, Nashville gained the equivalent of...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Nashville
Honey
Why did Channel One News allow the actress pictured above to host its TV show on Friday, December 6? Does a school risk legal problems by encouraging students to see a movie that normalizes drug and alcohol usage among young people? What justification can a principal have for allowing school time to be used...
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Pop Quiz
The obesity crisis among teens and preteens is causing much suffering – both physical and mental, yet Channel One News employees are one group that must be smiling. Channel One has a long history of junk food advertisements. Junk food ads on Channel One News have made Lisa Ling, Gotham Chopra, Jim Ritts, Jeff...
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No More Demands, Channel One
Schools that rent their TV equipment from Channel One are repeatedly told what they must do in order to keep the equipment. No other public school supplier has the audacity of Channel One. Schools are required to show the daily TV show 90% of all school days. How gutsy is that? Who is Channel...
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“The Company anticipates that a capital investment will be required after 2003 to continue the current business operations…”
From Jim Metrock: Public companies are required to file a quarterly report, called a 10-Q, to the SEC. In this report, a firm is required to disclose relevant information regarding their financial position. The report is due 35 days after each of the first three fiscal quarters. After the fourth quarter, the firm files...
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Channel One Wants Kids To SUPER SIZE Those Fries
Channel One has had a love affair with the McDonald’s Corporation for many years. Students are accustomed to seeing special ads on Channel One News urging them to enter contests at their local McDonald’s. One famous Channel One ad showed a carload of teens agreeing that they should eat MORE french fries (after they had already eaten) so...
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Setting The Record Straight
In a recent public meeting in Douglasville, GA, a public school employee told the meeting that the Southern Baptist Convention had rescinded their1999 resolution opposing Channel One News. When asked where she got that information, she said that a Channel One News employee told her. The Southern Baptist Convention’s resolution condemning Channel One in all classrooms has...
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Channel One News Promotes Gambling
Jim Ritts is the beleaguered president of Channel One News. His company is both up for sale and looking for additional investors if no purchaser can be found. Ritts knows it is "gut-check" time for Channel One and he is doing some bold (read: "stupid") things to bring money into his company. Ritts has...
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Quiet Hero
From: *******@aol.com Date: October 31, 2003 12:18:58 PM CST To: ****@aol.com Cc: [email protected] Subject: Channel One Hello, I just wanted to let you know – Thanks to your support and all the information from Jim Metrock and Obligation Inc. web site, I was able to have Channel One thrown out of our school district...
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PRIMEDIA’s 3rd Quarter Results
Channel One’s parent company, PRIMEDIA, is in terrible shape. The company announced their third quarter results today and it was dismal. Last year’s third quarter showed a loss of one cent per share. This year, they lost 17 cents per share. This greatly exceeded what the experts had predicted. PRIMEDIA is one lousy company. It has never made...
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