Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Below are five pictures. Each is an actual frame from the in-school TV show called Channel One News. Example #1 Stealing time from taxpayers. After the Channel One News show appears to end, the screen goes black, but then the students see this graphic. The purpose of airing the name of a school is to get teachers to...
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Peter Jennings, ABC’s Master of Liberal Bias has unprecedented access to students forced to watch Channel One News. From Jim Metrock: For years, Channel One News has bragged about their special relationship with ABC News. There are few people who will not acknowledge that ABC News is one of the more liberal-biased networks. Channel One News is helping...
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From Jim Metrock: Those that have followed our efforts to raise awareness about Channel One News know about Pizitz Middle School in Birmingham, Alabama. I think citizens in all states can learn much from how this school has reacted to the call of citizens to remove Channel One. Pizitz’s principal David Miles has always had a close and...
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(A picture from the Channel One-advertised, gross-out show “Angel.”) Children get an unhealthy dose of the occult, violence, bizarre sex and general depravity on the WB’s “Angel.” Why did Channel One News allow this show to be advertised to children? Ask the man yourself: Jim Ritt’s email is jritts@channelone.com. He is responsible for this and all...
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2003 News About Channel One News (June – December) 2004 News About Channel One News (January – May) National Case Study: Pizitz Middle School (Birmingham, AL) Teachers flex muscle to keep ads in school. Main Page for Channel One Information (New) Obligation’s Archive of Articles Concerning Channel One News Document Center Video Page Search...
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Click here for the latest news about Channel One. This is an old page. Channel One News – The Most Controversial Show On Television A video message from Jim Metrock (March 2004) Teachers and students stunned by Channel One’s decision to air Snoop Dogg drug joke on classroom TVs. (Feb. 2004) The Library Our Archives...
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Dear Superintendent, It’s probably been some time since you’ve taken an IQ test, but there is no need to panic. Take a deep breath and do your best. We’re going to show you two pictures. The pictures will be of television sets. Here is the first picture. Don’t worry, you can go back and look at the...
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From Jim Metrock: Thanks again to Ken McNatt, the Channel One Slayer. He visited Channel One’s web site tonight and discovered that they had posted Friday’s script around 10:40 PM EST. I am writing this article around 10:10 CST. I have posted his email to me below. It includes the script for tomorrow’s show,...
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On a day (Dec. 17) that Channel One runs a news story about childhood obesity, they have the gall to start a major advertising campaign by McDonalds. Obligation’s Jim Metrock said, “The heartless thugs at Channel One don’t ease up on the kids even at Christmas time. Jim Ritts and the other Channel One...
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Marketers target kids with adult products 12/14/03 VICKI McCLURE News staff writer If parents feel under siege from the sex and violence pervading the goods marketed to youth, perhaps it is because they are. The Federal Trade Commission examined the selling of violent entertainment to youth three years ago and found 80 percent of...
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