Day 1 | Day 2 | Day 3 Notes From Orlando – Day 1 From Jim Metrock: What a wonderful and revealing day this has been. I am in Orlando as an exhibitor at the National Association of Secondary School Principals convention. My booth is very near Channel One’s booth. They don’t like that....
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Notes From Orlando (Three Days)
Unbelievable
Gay Marriage Story On Channel One News (February 5, 2004) From Jim Metrock: No matter what a person thinks about gay marriage, what Channel One News did on February 5 and 6 was wrong. I have talked about this story in previous articles, but to actually see the story is very depressing. Channel One News is laying it...
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Marked Tree (Arkansas) School Board
From the Tri-City Tribune (February 18, 2004) Article by Samantha Martin “The school board was asked to make a decision about the use of Channel One in the classroom. Channel One is a newscast program in which teenaged anchors bring present news targeted toward their peers. The program is broadcast 12 minutes per day during first period through equipment...
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Did Channel One Advertise A “R”-Rated Movie?
Obligation reported on February 12 that Channel One’s web site was advertising Adam Sandler’s newest movie. We also reported that Channel One was sponsoring a contest with the purpose of encouraging children to see Sandler’s movie. Now, we have just seen a tape of Channel One News for the first week of February and, incredibly, Channel One actually showed...
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Revenue Reversal
PRIMEDIA has been very secretive about Channel One’s ad revenue. We are aware of only two times that the public has gotten any insight into this area. In 1997, Forbes magazine reported that Channel One News had revenue of $70,000,000 for 1996. Last week, PRIMEDIA stated that Channel One News had revenue of $15,000,000 for the 4th quarter of...
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Should I Spring For The Expensive Paper?
From Jim Metrock: I am posting this from a hotel just up the street from the Broadway headquarters of Channel One News. I was in town to talk to some important people about the marketing geniuses at C1N. I dropped by their headquarters on Friday. It was about 4:30 and I didn’t have an appointment. This was...
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When Is The Sleaze Going To End?
This is a nice looking movie poster, but it is deceptive. The movie it advertises is another (almost R-rated) PG13 movie filled with drug content and loaded with Sandler’s typical, non-stop sexual content. It was a little over a year ago when Channel One News spent SEVEN consecutive school days running specially-made commercials for Sandler’s adult cartoon Eight Crazy Nights....
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Crossdressing Ad Runs In Classroom
You may have seen this bizarre commercial on your home TV. A man’s wife says it is OK for her to overeat at dinner because she had a Subway sandwich for lunch. It is OK to be bad, if you had a Subway. The man is seen the next day washing his car in a cheerleader’s outfit. He is...
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If You Believe Channel One News…
From Jim Metrock: I have asked Jim Ritts, Channel One’s CEO to discontinue their offensive and possibly dangerous message boards at channelone.com. After one day – no response. Today, the AP carried this story: In Poll, Most Oppose Gay Marriage WILL LESTER Posted on Mon, Feb. 09, 2004 Associated Press WASHINGTON – A majority of Americans...
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