Does your school still have Channel One News?
Learn how to unplug

Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Drug Users Unite On ChannelOne.com

March 3, 2004

Drugs –  ARE DRUG GOOD OR BAD Previous | Next  From: nate95002   3:14 pm  To:  mountainking 64 unread  (3 of 4)    2938.3 in reply to 2938.1  Is marijuana so bad? You know it’s like anything else in life, it must be done in moderation. They are some long-term effects, but that is after years of chronic...
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The Thugs Strike Again

March 3, 2004
The Thugs Strike Again

Snoop Dogg On Channel One From Jim Metrock: I am close to being speechless. Unfortunately for our “friends” at Channel One News, I still have the ability to type words. I should be finishing my reporting from the NASSP convention. I will get around to that later. When I arrived back in Birmingham, I had a videocassette in my...
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Bloomfield Board Pulls Plug On Channel One News

March 2, 2004

February 27, 2004 By Nick Schneider, Staff Writer, Linton Daily Citizen (Indiana)   The Bloomfield Board of School Trustees has pulled the plug on the Channel One TV Network. The action to terminate the contract with the daily television news program at the end of the current school year was taken Thursday night. Superintendent Ron Hasler pointed out that...
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Notes From Orlando (Three Days)

March 1, 2004

Day 1 | Day 2 | Day 3 Notes From Orlando – Day 1 From Jim Metrock: What a wonderful and revealing day this has been. I am in Orlando as an exhibitor at the National Association of Secondary School Principals convention. My booth is very near Channel One’s booth. They don’t like that....
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Unbelievable

February 24, 2004
Unbelievable

Gay Marriage Story On Channel One News (February 5, 2004) From Jim Metrock: No matter what a person thinks about gay marriage, what Channel One News did on February 5 and 6 was wrong. I have talked about this story in previous articles, but to actually see the story is very depressing. Channel One News is laying it...
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Marked Tree (Arkansas) School Board

February 21, 2004

From the Tri-City Tribune (February 18, 2004) Article by Samantha Martin “The school board was asked to make a decision about the use of Channel One in the classroom. Channel One is a newscast program in which teenaged anchors bring present news targeted toward their peers. The program is broadcast 12 minutes per day during first period through equipment...
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More Gay and Lesbian Discussions at ChannelOne.com

February 21, 2004

Go to Channel One’s website for children and sign up as a member (at the top of the home page), Then click on “Community” and be ready to be shocked. You will see a new warning about what children are not suppose to post on the site. This was added in response to Obligation’s articles about the graphic sexual content...
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Did Channel One Advertise A “R”-Rated Movie?

February 21, 2004
Did Channel One Advertise A “R”-Rated Movie?

Obligation reported on February 12 that Channel One’s web site was advertising Adam Sandler’s newest movie. We also reported that Channel One was sponsoring a contest with the purpose of encouraging children to see Sandler’s movie. Now, we have just seen a tape of Channel One News for the first week of February and, incredibly, Channel One actually showed...
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Revenue Reversal

February 17, 2004

PRIMEDIA has been very secretive about Channel One’s ad revenue. We are aware of only two times that the public has gotten any insight into this area. In 1997, Forbes magazine reported that Channel One News had revenue of $70,000,000 for 1996. Last week, PRIMEDIA stated that Channel One News had revenue of $15,000,000 for the 4th quarter of...
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Should I Spring For The Expensive Paper?

February 15, 2004

From Jim Metrock: I am posting this from a hotel just up the street from the Broadway headquarters of Channel One News. I was in town to talk to some important people about the marketing geniuses at C1N. I dropped by their headquarters on Friday. It was about 4:30 and I didn’t have an appointment. This was...
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