Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Photo from www.channelone.com Money passed hands. The deal was sealed. Anne Hathaway would get an opportunity to talk directly to millions of young people while they were at their desks at school. Who is Anne Hathaway? And why would she want to appear on classroom TVs? She is an actress that has a movie coming out in April. Miramax...
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On March 1, Channel One News ran a commercial for Acuvue contact lens. Acuvue has been an advertiser on C1N for the last two years. Their commercials are not subtle. A schoolchild gets the clear message that if he or she wears glasses, then he or she is unattractive. Acuvue plays "hardball" with the...
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These still pictures are from a commercial Channel One News approved for preteens. The naked man in the tub with the two naked women is a rock star. The point of showing children these scenes is to get them interested in the video game called Sims Superstar. A child can become a rock star...
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At the official web site for Channel One News, a new poll is asking children their thoughts on the ban on gay marriages. Court Blocks Same-Sex Weddings in San Francisco Do you think that same-sex weddings will eventually resume? Yes or No Channel One News previously has had at least one other poll on...
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If it wasn’t for bad news, there would be no news about Channel One. Channel One has always paid top dollar to hire expensive lobbyist and influence peddlers of all types to keep their product in American classrooms. They...
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At the official web site for Channel One News, a new poll is asking children their thoughts on the ban on gay marriages. Court Blocks Same-Sex Weddings in San Francisco Do you think that same-sex weddings will eventually resume? Yes or No Channel One News previously has had at least one other poll on...
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From Jim Metrock: I have already written about the Channel One-advertised 50 First Dates, but today I saw it for myself. This movie is just filth. I see why it was originally rated R. The thugs at Channel One News ought to be utterly ashamed of themselves. Any adult that encourages children to see this vulgarity is a...
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Drugs – ARE DRUG GOOD OR BAD Previous | Next From: nate95002 3:14 pm To: mountainking 64 unread (3 of 4) 2938.3 in reply to 2938.1 Is marijuana so bad? You know it’s like anything else in life, it must be done in moderation. They are some long-term effects, but that is after years of chronic...
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Snoop Dogg On Channel One From Jim Metrock: I am close to being speechless. Unfortunately for our “friends” at Channel One News, I still have the ability to type words. I should be finishing my reporting from the NASSP convention. I will get around to that later. When I arrived back in Birmingham, I had a videocassette in my...
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February 27, 2004 By Nick Schneider, Staff Writer, Linton Daily Citizen (Indiana) The Bloomfield Board of School Trustees has pulled the plug on the Channel One TV Network. The action to terminate the contract with the daily television news program at the end of the current school year was taken Thursday night. Superintendent Ron Hasler pointed out that...
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