Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Eight, Seven, Six, Five… Four Will Derrick Shore be the last person remaining at Channel One News? In a little over a year’s time, Channel One News has cut back from eight news anchors to four. This drastic cut is obviously due to the financial troubles that plague the company. The remaining anchors are Derrick Shore, Seth...
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The official web site for Channel One News has a new, shocking advertiser. The name of the advertiser is Ringingphone.com. This company is paying Channel One News so they can have access to the children that visit channelone.com. (The in-school TV show, Channel One News, repeatedly urges students to visit Channel One’s site.) On...
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This screen shot is from ChannelOne.com on August 17. Obligation’s reporting on Channel One’s vulgar message boards has apparently led to their shut-down. These Channel One News "forums" have had graphic sexual content, instructions on how children can mutilate themselves, and drug discussions. Channel One even hosted a discussion among kids about whether...
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Headline at 6:15 PM (CDT) August 15, 2004 On Channel One’s Web Site Channel One News likes to bill itself as the “only source of news” for many of the children forced to watch their in-school TV show. Heaven help those unfortunate children. Channel One News does not broadcast over the summer. To Channel One News, there...
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It’s about to get ugly on Channel One News. Girls are told that if they don’t look like these two models above (from Clean & Clear’s web site), then they are ugly and therefore need to purchase, er, Clean & Clear products from Johnson & Johnson. (Johnson & Johnson has been advertising on Channel...
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This is a picture of Channel One’s message board this afternoon (August 12). Somebody posted a message that uses symbols to draw what appears to be a razor cutting a wrist. This would be in keeping with Channel One’s previous cutting postings earlier in the year. Obligation believes that Channel One executives are NOT trying to get children interested...
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Channel One is running a contest to promote the Teen Choice Awards on the Fox Network. Channel One is offering children various products as prizes. The companies supplying the prizes are paying to have their products promoted on the channelone.com site. One advertiser Channel One has signed up is Zroom Foods. This company has...
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On March 15, 2004, PRIMEDIA, Inc. released this information about Channel One News. " Advertising revenues, which are generated primarily by Channel One, decreased $13,920 in 2002 compared to 2001. The decline was due to the expiration of long-term contracts as well as decreases in non-cash revenue items such as barter and assets-for-equity...
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The WB Network pays Channel One News to run commercials for one of its most violent programs. It is called Angel. (Sounds nice, but it is a bloodbath of occult violence mixed with humor.) We have written about it before. We had hoped that Channel One’s president Jim Ritts and Jeff Ballabon, Channel One’s self-described “Moral Filter” would come to...
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In May, Channel One’s president of programming, Morgan Wandell, made a decision to show American schoolchildren part of the tape that terrorists made of Nicholas Berg Berg was an American that was captured by terrorist and then killed. The terrorist filmed his beheading. Channel One’s Morgan had access to the terrorist film and decided that American students were tough enough...
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