Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
This is a nice looking movie poster, but it is deceptive. The movie it advertises is another (almost R-rated) PG13 movie filled with drug content and loaded with Sandler’s typical, non-stop sexual content. It was a little over a year ago when Channel One News spent SEVEN consecutive school days running specially-made commercials for Sandler’s adult cartoon Eight Crazy Nights....
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You may have seen this bizarre commercial on your home TV. A man’s wife says it is OK for her to overeat at dinner because she had a Subway sandwich for lunch. It is OK to be bad, if you had a Subway. The man is seen the next day washing his car in a cheerleader’s outfit. He is...
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From Jim Metrock: I have asked Jim Ritts, Channel One’s CEO to discontinue their offensive and possibly dangerous message boards at channelone.com. After one day – no response. Today, the AP carried this story: In Poll, Most Oppose Gay Marriage WILL LESTER Posted on Mon, Feb. 09, 2004 Associated Press WASHINGTON – A majority of Americans...
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NOTE FROM APRIL 21, 2011: This outrageous story for middle school students didn’t make any sense at the time. We only found out later when Derrick Shore left Channel One the information that Channel One knew all along: that Derrick Shore was a gay rights activist. I have since talked with former Channel One...
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Classrooms with Channel One News heard portions of these songs Classrooms Without Channel One heard this… Friday, January 23, 2004 ” The Headphonist” — Kinky “Harder To Breathe” — Maroon 5 “Spirit In The Sky” — Norman Greenbaum ” Everything” — Fefe Dobson “The Quiet Things That No One Ever Knows” — Brand New “Amazing”...
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Bjorn “Hey, I’m a news anchor!” Leines. The beginning of Monday’s Channel One News: MONDAY, JANUARY 26, 2004 January 27, 2004 JOSHUA: THE BEST ACTION SPORTS ATHLETES IN THE WORLD HAVE DESCENDED ON THE ROCKY MOUNTAINS FOR THE WINTER X GAMES, AND WE’RE HERE TO SEE IT ALL UP CLOSE. HEY EVERYBODY....
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Above is a picture of Channel One “technology.” The gray box with the “1” on it is a Channel One head-end unit. The small 13″ TV on top is a Channel One preview TV. This was recently sent to a northern school that had signed up for Channel One not knowing about the controversy surrounding this TV show....
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Run of the House (WB Network) Parents Television Council says, “Run of the House is not recommended for children of any age.” What Channel One executives might say if they were asked: Yeah, we advertised it to kids. Big deal. If we can advertise a drug movie to children, don’t you think we can...
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