First a junk food commercial. Then a message about healthier eating. From Jim Metrock: What was Channel One News CEO Ms. CJ Kettler thinking. She had to have known about the...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
CJ has some ‘splaining to do. Prank on youth health groups not funny.
Another leaves Channel One News: Jason Kuang
From Jim Metrock: Jason Kuang has left Channel One News. Mr. Kuang was part of the Channel One “News Team” until his departure in February. He was listed as a production associate but occasionally appeared on screen. Any chance of advancing to an anchor position was squashed when others with less seniority...
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We found a person who really, really likes Channel One News, let us introduce you to Andrew Kardon.
Channel One News paying people to write positive articles about their company. From Jim Metrock: The stink was overpowering the moment I landed on Andrew Kardon’s Mommysbusy.com “family oriented” site. The article I first saw was a Kardon homage to Channel One News. What?! His praise seemed unauthentic, awkward, and forced. The man...
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How did CJ Kettler botch the Promethean deal?
From Jim Metrock: It was never meant to be: Channel One News and Promethean, Ltd. These two troubled companies became partners in the summer of 2011. The partnership didn’t make any sense for Promethean the maker of classroom whiteboards. It did make sense for Channel One. Teaming with a well known company like...
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Teacher questions Channel One’s correction.
https://obligation.org/2014-03-26-channel-one-news-tells-children-civilization-may-end-in-your-lifetime https://obligation.org/2014-03-31-channel-one-news-makes-correction From Jim Metrock: A teacher wrote me and raised a good point about Channel One’s correction of a botched up news story. Channel One’s original report said a NASA study predicted civilization’s end could happen within 15-20 years. Channel One was right to think this was a big story because of the...
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Channel One News makes correction.
From Jim Metrock: 1. On March 18, Channel One News told schoolchildren: Next up, a new study by NASA finds that civilization could be headed for a collapse in our lifetime. The study by NASA’s Goddard Space Flight Center looked at other empires and civilizations in history and found a pattern to...
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Channel One News tells children: Civilization may end in your lifetime.
From Jim Metrock: Why would Channel One News tell students that civilization may be coming to an end during their lifetime? Only Ms. CJ Ketter could answer that. I have written Ms. Kettler asking her to at least correct the Channel One story as reported on March...
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I made a mistake.
From Jim Metrock: How could I have forgotten the unforgettable Jim Steyer. Of all the people I have crossed paths with in the battle against commercialism in classrooms, I rank Jim Steyer near the bottom. There is good reason to do so. The other day I wrote an article about the “education” panel session...
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Starkville, MS schools are no longer honoring the Channel One News contract
From Jim Metrock: I contacted two people at the Starkville School District in Starkville, MS and found they are no longer honoring the viewing requirements of Channel One’s contract. I hope my letter to the editor in 2012 had some part to play in this. Voice of the people June 18, 2012 Channel One ...
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