Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News uses contest to lure children to new Hunger Games movie.
From Jim Metrock: Ugh. The Kiddie Marketers at Channel One News can’t help themselves. Now they are sponsoring a “sweepstakes” for young people. “Sweepstakes” is a gambling term originally used in horse racing, then used in lotteries, and then used by marketing firms. Channel One wants to get kids to buy tickets...
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Moving from CNN to Channel One News. You don’t see that often.
From Jim Metrock: The newest member of Channel One’s team of “reporters” is Tom Hanson. His background looks rock solid. His credentials are easily the most impressive of Channel One’s current crew. However Mr. Hanson is different than other Channel One on-air personalities. He appears to be doing his career in reverse. It’s too...
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Cartoon Network’s Stuart Synder wastes your tax money to promote his cable network during school time.
From Jim Metrock: You would think Time Warner wouldn’t need to rip off American taxpayers. After all Time Warner had a net income in 2012 of a little over $3 billion. That’s not revenue, that’s income… net. The Cartoon Network is part of Time Warner. Stuart Snyder is the president of Cartoon Network....
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How C.J. Kettler turned a reporter into a huckster.
From Jim Metrock: This is getting painful, even for me. Jessica Kumari is around the age of my sons and I hate to see someone damaging their career at such a young age by doing something that is utterly moronic. Ms. Kumari, why are you doing Nintendo ads on Channel One? It might...
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Channel One’s Insidious broadcast season continues.
From Jim Metrock: When a movie studio comes to Channel One wanting C1’s help getting kids to buy tickets to their movie, Channel One News goes into overdrive. Channel One will do whatever it takes to make that movie studio happy. (What about what’s best for students? You gotta be kiddin’. This is Channel...
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C. J. Kettler’s bold new idea in advertising to kids. Starring Jessica Kumari
From Jim Metrock: Well she showed up. I was wondering what happened to Jessica Kumari after she left Channel One News this past May, After working at Channel One for an unbelievable stretch of six years! I was interested to see at what her next job would be. On September 18 I found out...
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Keith Kocinski
From Jim Metrock: Channel One News has a new on-air personality. He is Keith Kocinski. With his work background and education it is surprising he settled for being a member of Channel One’s “News Team.” But alas, it’s a tough job market out there. Mr. Kocinski probably hasn’t taken the time to learn...
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Channel One News is looking for a Research Manager…
to help research news stories and help develop educational… no wait, that’s not the duties at all. Wait just a minute – Channel One’s “Research Manager” is all about… advertising and marketing! (Shocking!) This person isn’t going to be focused on benefiting students; this person is focused on focus groups and target marketing of schoolchildren....
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Horror and violence being sold to middle school kids by C.J. Kettler’s Channel One.
From Jim Metrock: I saw a movie today that was advertised on Channel One News. It was horrific. It was extremely violent. It was repulsive. Channel One News is a small company. It’s CEO Ms. C. J. Kettler has to know what is going on in every aspect of the company. She had...
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