Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
This is the full show that students were compelled to watch under force of Channel One’s onerous contract. Contract: Channel One loans a school TV equipment as long as the school shows the youth marketing firm’s TV show called Channel One News AT LEAST 90% of school days. (That’s over one instructional week of...
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Channel One News usually has a company advertising a acne treatment. This ad is mild. Other ads can be brutal on young people with acne. Students forced to watch Channel One News for any length of time have to feel extremely self conscious if they have any acne.
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“Channel One is a marketer’s secret weapon. When used creatively by today’s innovative marketers, it is an unparalleled way to reach a massive teen audience in a highly relevant, important and uncluttered environment.” Martin Grant, Channel One News President of Sales and Marketing in a press release dated August 9, 1995.
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Students forced to watch Channel One News learn about the newest video games and game systems.
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Instead of removing ads for psychics, Channel One News has added a new psychic call line for kids. Californiapsychics.com. This pay-per-minute psychic company was added to Channelone.com on June 28, 2012.
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From 2011: Channel One devotes its January 10, 2011 show to one advertiser – the US Army. Video was removed due to complaint filed by Channel One News.
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Channel One News has advertised numerous movies that were age-inappropriate due to drug and alcohol content and sexual content. One of the worst was the “stoner comedy” Dude, Where’s My Car? in December, 2000 and January 2001. The entire movie was one big drug joke which normalized the use of marijuana among young people....
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Channel One News prevents parents and the public from seeing what is advertised to students by removing commercials from their web rebroadcast. This is an outrageous practice that indicates how uncomfortable Channel One is with their advertising. This video is the complete Channel One program. It has not been edited by Channel One to...
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Psychic readings for kids? It’s a new low for Channel One News. From Jim Metrock: It’s like the few remaining Channel One News executives want to kill their own company. And kill their “partner” Promethean at the same time. Didn’t anybody at Channel One hesitate for one moment when this advertiser was first considered?...
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