Channel One News does not allow parents to see the full show that is shown to schoolchildren. Channel One removes commercials from its web rebroadcast meant for parental viewing. Here is another complete Channel One News program.
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Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News does not allow parents to see the full show that is shown to schoolchildren. Channel One removes commercials from its web rebroadcast meant for parental viewing. Here is another complete Channel One News program.
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Why did schools feel compelled to advertise this video game device to students? Because only Channel One News determines what will be advertised on its show. Local control of school is suspended while Channel One is on classroom TV screens.
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From Jim Metrock: Why do so many schools breach their Channel One contract? Look no further than Clayton Ridge High in Guttenberg, Iowa. This past school year Clayton Ridge broadcasted the Channel One News TV show after 3:14 which is the time the shuttle leaves for Garnavillo. [In 2005 the Guttenberg and Garnavillo school...
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The number one advertiser on Channel One is the U.S. Federal Government. Our government has infused Channel One with millions of dollars each year to air military recruitment ads in American classrooms.
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From Jim Metrock: Channel One News financial struggles are well documented. In 2007 they were valued at $0 (as in a net worth of zero dollars) when Alloy Media and Marketing agreed to take over Channel One’s assets and liabilities… with no cash outlay. [Buyers usually pay sellers for what they are selling, but, as...
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From Jim Metrock: Students at Declo High (Declo, Idaho) can watch Channel One News everyday… if they stay after school. This is a violation of Channel One’s contract but both parties, the school and Channel One, don’t appear to be concerned about it. Channel One can’t strong arm the school to show the program...
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From Jim Metrock: I can understand why school officials at Hahnville High School in Boutte, Louisiana do it, but it is still wrong. Hahnville High has a contract with Channel One, LLC based in New York City. Channel One has loaned Hahnville a TV network in exchange for a contractual promise to show the...
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Over the years, Channel One News has tried to get students to buy some really goofy products.
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After the movie trailer which takes up precious school time, Channel One News tacks on a contest to build interest in the movie.
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