Does your school still have Channel One News?
Learn how to unplug

Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Channel One News Hall of Shame: Herbal Essences (2004)

May 1, 2012
Channel One News Hall of Shame: Herbal Essences (2004)

 
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Maggie Rulli

April 30, 2012
Maggie Rulli

  From Jim Metrock: I was thinking that the mysterious Australian named Josh Zepps, who occasionally shows up on Channel One News, would be a new reporter/anchor on the show. But last week Zepps introduced Maggie Rulli as a new Channel One reporter.  Ms. Rulli quickly gets reporter billing on Channel One’s website. (below)...
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How old are the anchors on Channel One News?

April 27, 2012
How old are the anchors on Channel One News?

  From Jim Metrock: So much about Channel One News is secretive. Channel One News refuses to release the names of public schools that have its service. Channel One News refuses to air the commercials shown in classrooms on its web rebroadcast for parents. Channel One News refuses to give specifics of its new...
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The Obama Network?

April 26, 2012
The Obama Network?

From Jim Metrock: I have been researching and reporting on Channel One News since 1996. I have written over 1,500 articles about the youth marketing/news program. I have purposefully not written about bias in the small amount of news that appears on the Channel One News classroom TV show or on their official website...
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Who has wasted public school time advertising their music? Vote for them all.

April 25, 2012
Who has wasted public school time advertising their music? Vote for them all.

Channel One News ever the marketing firm is encouraging students through their classroom Channel One News show and website to vote for the “Artist of the Year” from a list of artists that have advertised on the show this school year. These singers and bands have much in common. They are so desperate that...
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Jessica Kumari, of all people, reports on why American education faces problems.

April 24, 2012
Jessica Kumari, of all people, reports on why American education faces problems.

For the past five years Jessica Kumari has made her living usurping precious school time from middle school and high school students. She is an employee at the youth marketing firm called Channel One, LLC. She is an on-air personality for a TV show that brings commercials into American classrooms. Ms. Kumari makes money...
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Explicit “teen” website still being promoted on Channel One News

April 23, 2012
Explicit “teen” website still being promoted on Channel One News

  January 31, 2012 – Channel One News wants your daughter to visit gURL.com March 6, 2012 – Channel One News continues to send kids to highly charged sexual website. March 9, 2012 – Warning: Explicit content Channel One’s idea of good advice for girls. March 20, 2012 – Dr. Paul Folkemer and Kent Haehl of Channel One...
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Is this foul-mouth stand-up comic Channel One’s newest anchor?

April 22, 2012
Is this foul-mouth stand-up comic Channel One’s newest anchor?

Are elementary school kids ready for Josh Zepps? Josh Zepps knocks them dead at Gotham Comedy Club (2008). Warning: Explicit language, gay humor
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As advertised in classrooms on Channel One News: Cingular (2003)

April 21, 2012
As advertised in classrooms on Channel One News: Cingular (2003)

 
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As advertised in classrooms on Channel One News: CareersAndColleges.com (2008)

April 19, 2012
As advertised in classrooms on Channel One News: CareersAndColleges.com (2008)

 
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