Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channelone.com replay of May 10 program blacks out two sections of its report on President Obama changing his position on gay marriage. What did Channel One show students that it won’t allow parents to see? Channel One’s obsession with covering gay rights issues becoming a problem for middle and elementary school administrators. ...
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Warning: Explicit language Channel One News wants kids to buy and listen to Dead Sara songs so they can vote on their favorite song. From Dead Sara’s Myspace page: “Ironically, ‘We Are What You Say’ is Dead Sara’s poppiest song, ‘though it’s still kind of gnarly and sleazy,’ Medley notes. ‘It’s like,...
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Last year Channel One News announced they were teaming up with the UK whiteboard company Promethean Limited to roll out an elementary school version of their in-school TV show. Many people may not know that Channel One has always coveted the elementary school market, going back to the early 90’s. This New York Times...
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From Jim Metrock: Channel One News has four anchors right now – Jessica Kumari, Shelby Holliday, Scott Evans and the recently-hired Maggie Rulli. After last school year, I rated the chances of each of the anchors coming back. Three came back for the start of the 2011-12...
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From Jim Metrock: It didn’t take long for the new Channel One News anchor Maggie Rulli to show her lack of concern for journalistic integrity. At the start of the show she immediately introduces a Jessica Kumari promotional interview with the directors of a new Disney movie “Chimpanzee.” The movie was released on April...
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Principal Frank Dent
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