Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Who is going to leave? Who is going to stay?
From Jim Metrock: Channel One News has four anchors right now – Jessica Kumari, Shelby Holliday, Scott Evans and the recently-hired Maggie Rulli. After last school year, I rated the chances of each of the anchors coming back. Three came back for the start of the 2011-12...
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Maggie Rulli gets off to bad start at Channel One News.
From Jim Metrock: It didn’t take long for the new Channel One News anchor Maggie Rulli to show her lack of concern for journalistic integrity. At the start of the show she immediately introduces a Jessica Kumari promotional interview with the directors of a new Disney movie “Chimpanzee.” The movie was released on April...
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Northside High (VA) up for the Wastin’ Time & Tax Dollar$ Award
Principal Frank Dent
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Maggie Rulli
From Jim Metrock: I was thinking that the mysterious Australian named Josh Zepps, who occasionally shows up on Channel One News, would be a new reporter/anchor on the show. But last week Zepps introduced Maggie Rulli as a new Channel One reporter. Ms. Rulli quickly gets reporter billing on Channel One’s website. (below)...
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How old are the anchors on Channel One News?
From Jim Metrock: So much about Channel One News is secretive. Channel One News refuses to release the names of public schools that have its service. Channel One News refuses to air the commercials shown in classrooms on its web rebroadcast for parents. Channel One News refuses to give specifics of its new...
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