Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
The advertising guru Christopher Whittle created Channel One News in 1989. Whittle sold his idea to schools as a way for students to learn about current events. He sold his idea to advertisers as an effective way to get commercials in front of a captive audience of young people. Whittle Communications (1989-1994) Whittle...
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Note: Today is March 13, 2017. I am posting this article from 2011 because parents and school administrators are denied access to the list of advertisers on the controversial Channel One TV show. By going back in time a little bit, one can get an idea of Channel One’s advertising. This is one of...
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Breitbart’s Painfully Awkward Interview With Sean Spicer Is The Funniest Thing You’ll See This Week BY BEN YAKAS IN NEWS ON FEB 10, 2017 1:25 PM Gothamist.com http://gothamist.com/2017/02/10/breitbart_interview_spicer.php
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From Jim Metrock: That’s a hilarious headline considering how small and insignificant Channel One News is in 2017. Almost exactly 20 years ago (Jan. 27, 1997) Forbes magazine published an article “TV in the classroom.” It detailed how wildly successful Channel One News had become in selling ad time for its classroom commercials. Most...
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From Jim Metrock: Channel One News coverage of the presidential inauguration left a lot of people scratching their heads. On January 23, Channel One News reported on the inauguration of President Trump. Inauguration Day of course happened on Friday, January 20, but Channel One is a taped show that is only produced on...
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https://obligation.org/wp-content/uploads/2010/08/c1-Changing-the-Channel-New-Republic.pdf
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From Jim Metrock: On January 5, Channel One News devoted over two minutes of their time, and more importantly taxpayer-funded school time, to the topic of… wait for it… new colors of ballet leotards. You can watch this story at the link below. Why do this? Was this what school officials had in...
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