Channel One News allows celebrity endorsements in its commercials. 10-year-old children required to watch the show may not be fully able to understand celebrities are paid to say good things about a product.
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Does your school still have Channel One News?
Learn how to unplug
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Pat Ellis: Pornography in Alabama schools and youth organizations?... -
An awful website gets buried. -
Tom Hanson
Pat Ellis: Pornography in Alabama schools and youth organizations?...
9/28/2022 Texas and Alabama parents share the same problem. The difference: Texas parents...
Tom Hanson
Channel One News had many on-air personalities who acted goofy. Tom Hanson is shown...
As advertised on Channel One News: Gatorade – celebrity endorsement Mia Hamm (Feb. 2, 2005)
From the archives: Trend-setting tweens are forced to watch our ads… and they love them! (1999)
ddd “To make your Tween media buy as effective as possible, check out the power of Channel One!”
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Complete, unedited Channel One News for April 6, 1998
Interrupting class time to urge middle school students to drink more Pepsi? Channel One News advertised Pepsi products for over a decade. ;
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When Channel One took TV sets out of Elkview Middle School.
From Jim Metrock: The news article below is from two years ago. It says something important about Elkview Middle School’s commitment to academics, and it also says something very ugly about Channel One News and how their operations department works. Channel One was told not to enter the school and remove anything...
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As advertised on Channel One News: Gophone
Channel One News routinely violates their contract with schools.
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From the archives: The hyper-commercialism of Channel One News (2011)
An example of how Channel One News has changed into a hyper-commercial, irrelevant mess.
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Complete, unedited Channel One News for February 1, 2005
Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.
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As advertised on Channel One News: Snickers (January 8, 1999)
Junk food advertising on Channel One News.
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Complete, unedited Channel One News for January 8, 1999
Channel One News advertises Snickers and video games to middle school students. This type of advertising caused Channel One to lose thousands of schools.
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As advertised on Channel One News: About.com (March 25, 2003)
From Jim Metrock: About.com had a large “adult” pornographic section when Channel One’s parent company (at the time) Primedia bought the website in late 2000. Because of an Obligation press release the New York Post wrote about Primedia and their plan to own About.com and their porn content. I knew that Channel One News would be pitching...
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Talking about Channel One News: Jeff Ballabon (2000)
“It’s hard to express how unconcerned we are that this is going to impact us negatively.” April 15, 2000 – Channel One’s Jeff Ballabon quoted in the Harrisburg, PA Patriot-News, referring to the efforts of conservative and liberal groups and scholars to oppose Channel One News. Things started going down hill for Channel One in the...
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As advertised on Channel One News: Contentville.com (Jan. 3, 2001)
Strange ad to be airing in middle schools.
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Back to Kumariland – The nonsense of Channel One News.
From Jim Metrock: Channel One’s senior anchor is Jessica Kumari. She hasn’t reported on any news story since the first week of June. (Channel One News news reporting takes a vacation from reporting news stories during the summer months.) She has however written an article for the Channel One News “Right Now” blog. Why...
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Let Channel One News help you sell your product to kids. (1999)
No matter what your product or how useless it is, Channel One News can increase your sales because – get this – kids HAVE to be shown your commercials DURING the school day. It’s part of the contract. c1reachmoreeffectivesaleslit1998
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From the archives: Texas paper calls for Channel One’s removal from all Texas schools (2002)
Costs of Channel One By David BloomThe Baytown Sun Published September 15, 2002 Channel One trade ad in Advertising Age: “We have the UNDIVIDED ATTENTION of millions of teenagers for 12 minutes a day. 8.1 million teenagers in classrooms nationwide … And since they’re not channel surfing, talking on the phone or getting...
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Channel One News Hall of Shame: “throughout the universe in perpetuity” (2005)
Originally published March 17, 2005. Kids don’t mess with Channel One’s attorneys. In 2012, the practice of using small print and large amounts of legal mumbo jumbo to confuse young people continues at Channel One News. Before we explain the strange language above, how about a little quiz? Watch this video clip from the end...
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As advertised on Channel One News: Jolly Rancher hard candy (March 24, 2003)
Channel One News: Eating candy is fun! Popular, active young people like to eat candy, especially Jolly Rancher candy.
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From the archives: No waste! No wearout! Just impact! (1999)
Channel One News is a youth marketing company. The company exists for one main purpose: to bring commercial messages to hard to reach teen and preteen students. “Lightest viewers” means students who don’t watch much TV at home. “Lightest viewers” usually means good students with their priorities in the right place. “Lightest...
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As advertised on Channel One News: Prescription Acuvue Advance contract lens (January 31, 2005)
From Jim Metrock: Channel One News tells kids they are ugly if they wear glasses. The only ugly people are the thuggish Channel One kiddie marketers who approve tough ads like this in middle and high schools.
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Creepy, controversial advertiser appears on Channel One. What’s new?
From Jim Metrock: This creepy banner ad appeared this week on Channelone.com. Clicking on the ad sends kids straight to the page below. This is the controversial Spokeo.com site. http://www.fox59.com/news/wxin-spokeo-website-privacy-concerns-033110,0,2433092.story http://urbanlegends.about.com/b/2010/04/07/spokeo-com-scam.htm I typed in Paul Folkemer’s email address to see what would happen. Folkemer is a top executive for Channel One. He doesn’t appear...
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From the archives: A Sense of the Board Statement
From Jim Metrock: I always found this “Sense of the Board Statement” on Channel One to be bizarre. This is from the 2000 Iowa City Community School District school board. This board has the right idea and gathered the pros and cons about Channel One twelve years ago but they refused to do...
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