From Jim Metrock: Channel One News tells kids they are ugly if they wear glasses. The only ugly people are the thuggish Channel One kiddie marketers who approve tough ads like this in middle and high schools.
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Does your school still have Channel One News?
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From Jim Metrock: About six years ago, I met several Edmodo employees at an...
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Kent Haehl was Mr. Channel One News. He presided over the company for six...
As advertised on Channel One News: Prescription Acuvue Advance contract lens (January 31, 2005)
Creepy, controversial advertiser appears on Channel One. What’s new?
From Jim Metrock: This creepy banner ad appeared this week on Channelone.com. Clicking on the ad sends kids straight to the page below. This is the controversial Spokeo.com site. http://www.fox59.com/news/wxin-spokeo-website-privacy-concerns-033110,0,2433092.story http://urbanlegends.about.com/b/2010/04/07/spokeo-com-scam.htm I typed in Paul Folkemer’s email address to see what would happen. Folkemer is a top executive for Channel One. He doesn’t appear...
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From the archives: A Sense of the Board Statement
From Jim Metrock: I always found this “Sense of the Board Statement” on Channel One to be bizarre. This is from the 2000 Iowa City Community School District school board. This board has the right idea and gathered the pros and cons about Channel One twelve years ago but they refused to do...
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Complete, unedited Channel One News for December 18, 2000
Channel One News removes the commercials before streaming them for parents at channelone.com. This program has the ads in them. Parents have a right to see what their child sees.
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A scandal in Alabama schools. (Video) (2001)
From Jim Metrock: The woman in the video is Pat Ellis of Jasper, AL. She first brought Channel One to my attention in 1996. Together we helped nationally derail Channel One News. When they write the book about the rise and fall of Channel One News they will have to credit much of the...
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As advertised on Channel One News: Cingular (March 24, 2003)
Channel One News has pitched a wide variety of wireless and cell phone ads to its captive audience.
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As advertised on Channel One News: Game Boy Advance $80 (2004)
Channel One News advertises video games and video game systems to students as they sit in their school desks.
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Q&a: Ending Channel One’s contract
What will happen if I end my district’s contract with Channel One? Q: Our school district has had Channel One in our middle and high schools since the early 1990’s. It’s the end of the school year and our principals all agree it is time to end our contract. Is...
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From the archives: A Channel One threat letter (2009)
Note “2nd and Final Fax.” This too was ignored by school administrators. Schools no longer have to be bullied by Channel One.
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As advertised on Channel One News: Cobaltcard by American Express (December 18, 2000)
Channel One News thought every teen and preteen need this prepaid credit card in their wallet or purse. Parents had no idea this card was getting heavily promoted before Christmas 2000. The card had problems and was discontinued the next year.
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Complete, unedited Channel One News for January 3, 2001
Channel One News doesn’t think parents and the public in general need to see the advertising on the in-classroom TV show. That’s why this youth marketing firm removes commercials from their web rebroadcast.
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As advertised on Channel One News: Blockbuster Video (January 8, 1999)
Play video games for five straight days when you rent from Blockbuster Video.
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From the archives: Channel One wants middle school students to vote on lowering the drinking age. (September 23, 2008)
Many of stories on Channel One News tend to normalize teen drinking. This “top story of the day” sends confusing messages to young middle school students who are Channel One’s most loyal audience.
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Frequently asked questions about Channel One News InterActiv
From Jim Metrock: I keep trying to imagine a school principal or superintendent who is excited about a Promethean-powered Channel One News program. In the early 90’s some school districts agreed to experiment with Channel One because they received the use of a TV network. With the new Promethean/Channel One deal schools have to...
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As advertised on Channel One News: Neutrogena Wave Duo (October 19, 2009)
Channel One News runs commercials that often make outlandish statements. “Ten times deeper”? What does that mean? There is little or no time in classrooms for teachers to deconstruct the absurd statements made on Channel One News. One week Channel One will air commercials saying Neutrogena products are the best product for treating acne....
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Channel One News Hall of Shame: 36 principals and assistant principals sign letter supporting removal of Channel One (1998)
From Jim Metrock: How bad was Channel One News that it caused this letter to be sent by 18 principals and 19 assistant principals? The letter helped the Shelby County (AL) school board end Channel One at all 18 of the country’s secondary schools. Obligation press release: September 10, 1998 (Birmingham, AL) High...
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From the archives: Maine principals oppose Channel One News (1990)
Maine Principals’s Association long-standing resolution opposing Channel One: Commercial Television in the Classroom Whereas, commercial vendors are increasingly marketing their products to children and young people as a means of encouraging brand loyalty early in life; Whereas, schools are prime targets for aggressive marketing campaigns because attendance is mandatory; Whereas, programs such as...
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From the archives: Students Recall More Ads Than News on Channel One (2006)
“The benefits of having Channel One in schools seem to have some real costs that should create an ethical dilemma for schools,” Dr. Erica Austin of Washington State University Students Recall More Ads Than News on Channel One By Carla K. Johnson Associated Press Students remember more of the advertising than they do...
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As advertised on Channel One News: Spiderman 2 video game (2004)
Video game companies love Channel One News. The idea that public schools will show video game commercials during the school day is hard to believe.
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