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March 16, 2007

BusRadio is deleting "cuss" words from songs it plays for its captive audience of bus riders. What this means is BusRadio is now playing music from artists that have offensive content in their songs. This is another troubling development for the start-up company from Needham, MA. From an article from yesterday’s Bay City Times...
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Channel One Article Questions Jesus’ Resurrection

March 5, 2007
Channel One Article Questions Jesus’ Resurrection

Channel One tried very hard to get young people to watch a TV show this past weekend that raised doubts about Jesus’ resurrection. Since last Thursday, March 1, Channel One’s website has tease their young visitors with an article about film director’s James Cameron’s TV show "Jesus Family Tomb" which aired last night on...
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Channel One: The Outcast

March 1, 2007
Channel One: The Outcast

Destined to fail. Judy Harris, Channel One CEO Her company’s financial results are no longer reported by the parent company.   Primedia, Channel One’s parent company, announced their 2006 year-end results this past Tuesday. For the first time in years, Channel One was not a source of embarrassment to Primedia officials. That was because...
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My Chemical Romance

February 28, 2007
My Chemical Romance

BusRadio urges kids to see My Chemical Romance concert. From: Jim Metrock To: Steve "Wu-Tang" Shulman, Founder of BusRadio Steve, you’re doing it again. What is the deal? Why continue to promote musical groups known for explicit lyrics? This time you are reviewing a concert by My Chemical Romance. Steve, the name of the...
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An Imaginary Interview With Alberto Ibarguen

February 24, 2007
An Imaginary Interview With Alberto Ibarguen

Jim Metrock conducts a fake interview with Knight Foundation president Alberto Ibarguen In November 2006, I complained to Mr. Alberto Ibarguen, the CEO of the John S. and James L. Knight Foundation, about the Foundation’s $2.25 million "bailout" of the notorious Channel One company. Ibarguen never responded. I sent emails to most of his...
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Stop Buzzed Drinking PSA

February 23, 2007

From Jim Metrock: This is an email I sent Ms. Judy Harris, Channel One’s CEO. From: [email protected] Subject: Please remove Buzzed Drinking PSAs Date: February 15, 2007 2:43:26 PM CST To: [email protected] Ms. Harris Last spring, Obligation asked you to stop airing “Buzzed Driving is Drunk Driving” public service announcements prepared for the Ad...
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Super Filler

February 5, 2007
Super Filler

Why would C1N waste valuable school time showing Gatorade (major C1N advertiser) being poured over a coach? From Channel One’s official script: MEKA: WHEN WE COME BACK. THE TOUCHDOWNS, THE PLAYERS AND THE COACH WHO MADE HISTORY. WE’LL BRING YOU ALL OF THE EXCITEMENT FROM THE SUPER BOWL. INTRO SUPER BOWL HIGHLIGHTS MEKA: NOW...
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Advisory Board

February 3, 2007
Advisory Board

Channel One’s Advisory Board David ???? A principal somewhere in North Dakota. Emily ???? A media technology teacher somewhere in Texas. Jim ???? A teacher somewhere in Iowa. Sonya ???? A media specialist somewhere in Georgia. Roy ???? A video production teacher somewhere in California. Tami ???? A guidance counselor somewhere in Oklahoma. Randy...
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Wu-Tang !!

January 31, 2007
Wu-Tang !!

  Wu-Tang’s first album since ‘Iron Flag’ is coming out this year. If BusRadio didn’t keep children posted on Wu-Tang, who would? WARNING THIS ARTICLE CONTAINS EXPLICIT CONTENT. Below is a screen shot of a BusRadio article on their “tween” website for young people UNDER the age of 13.     The first sentence...
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When You Reach A Fork In The Road, Take It.

January 30, 2007
When You Reach A Fork In The Road, Take It.

From Jim Metrock: Children who are subjected to BusRadio on their trip to and from school are told to visit BusRadio.com when they get home. When they type in "busradio.com" on their home computers they come to this screen: A child is suppose to decide which website to go. Ages 13 and up go...
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Lesbian Lovers

January 30, 2007
Lesbian Lovers

Steve Shulman, the president of BusRadio, has a lot of explaining to do. On one hand he loves to tell school boards that one reason he created BusRadio was to save children from the adult content of drive-time FM radio. On the other hand, his BusRadio website is reporting to kids that Ellen DeGeneres...
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Still Pushing Gatorade

January 21, 2007
Still Pushing Gatorade

Gatorade remains an advertiser on Channel One News. The picture above comes from the Friday, January 19 show. C1’s management continues to see no problem advertising this junk drink to preteens. Obligation’s Jim Metrock said, "It seems fitting that one of the last regular advertisers on Channel One News is a product that adds...
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BusRadio’s Blog

January 21, 2007
BusRadio’s Blog

http://busradio.blogspot.com/2007/01/busradiocom-gets-all-good-stuff.html BusRadio has now started a blog for children. Does this look like content you want your elementary school student to be consuming? BusRadio is aimed at students from high school seniors to FIRST GRADE STUDENTS.
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Judy, Why Show Preteens This?

January 4, 2007
Judy, Why Show Preteens This?

Channel One News ran two stories this week on the hanging of Saddam Hussein. Channel One’s Judy Harris had to make some decisions about what would be shown. She knew that children as young as ten are in Channel One’s dwindling captive audience. Not surprisingly Ms. Harris blunders. For some reason she wants children...
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Primedia To Get Rid Of Channel One News

December 21, 2006

Primedia Discontinues Operations on Education Unit Continues to ‘Explore All Options’ for Channel One By Claire Atkinson Published: December 20, 2006 NEW YORK (AdAge.com) — Primedia is discontinuing the education segment that houses Channel One, according to a statement issued today. A spokeswoman for the company insisted this doesn’t mean the business is closing....
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Channel One Steps Closer To The Edge

December 20, 2006

Press Release Source: PRIMEDIA Inc. PRIMEDIA’s Education Segment to be Classified as a Discontinued Operation Wednesday December 20, 11:00 am ET NEW YORK–(BUSINESS WIRE)–PRIMEDIA Inc. (NYSE: PRM – News) today announced that in accordance with generally accepted accounting principles (GAAP), the extent of the Company’s progress in exploring strategic options for the assets in...
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Last Show?

December 19, 2006

Obligation believes that today’s Channel One News program will be their last one – ever. Today’s show (December 19) is the last one before their normal holiday break, but with all the losses and lack of support for the company from their parent company Primedia, it makes sense for them to never come back...
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Going, Going, Gone?

December 14, 2006
Going, Going, Gone?

Channel One: Going, Going, Gone? Primedia Weighing Options for Its In-School TV Network By Claire Atkinson December 14, 2006 NEW YORK (AdAge.com ) — The future of Channel One, the in-school TV network that launched the careers of CNN’s Anderson Cooper and "National Geographic’s Ultimate Explorer" host Lisa Ling, is hanging in the balance....
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Commercial marketing in schools may discourage healthy nutrition environment

December 13, 2006

Wednesday, December 13, 2006 Commercial activity permitted in schools, such as soft drink ads; the use of Channel One broadcasts in classrooms; sales incentives from soft drink bottlers; and exclusive beverage contracts may discourage a "nutrition-friendly" environment for students, say researchers. Dr. Claudia Probart, Penn State associate professor of nutritional sciences who led the...
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Bureau Schools: Another Failure

December 7, 2006
Bureau Schools: Another Failure

From Jim Metrock: It was a good idea if it had worked: Cut programming expenses at Channel One and air student-produced news stories that would cost Channel One nothing. Since this spring Channel One has been using their in-school show and web site to constantly solicit schools to sign up as "Bureau Schools." Channel...
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Nelson’s Options

December 6, 2006
Nelson’s Options

Dean Nelson is the Chairman and CEO of Channel One’s parent company PRIMEDIA. Today he discussed Channel One at the Credit Suisse’s Media Week conference in New York City. If you were one of the remaining employees of Channel One and you listened to what Mr. Nelson had to say, you would be at...
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No Stank You, Steve Shulman.

December 5, 2006
No Stank You, Steve Shulman.

Above: Andre Benjamin (aka Andre 3000) BusRadio: "He is such a cool guy. I was totally star struck!" Vulgar rap singer Andre Benjamin was interviewed on BusRadio’s program recently. Mr. Benjamin goes by the rap name Andre 3000 when he makes his explicit CDs such as Stankonia and Speakerboxxx/ The Love Below (The extra...
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