Commercial exploitation of Schoolchildren Hall of Shame: ...
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Pop Quiz: Maggie Rulli has just… January 2, 2026 I just saw Maggie Rulli...
From Jim Metrock: About six years ago, I met several Edmodo employees at an...
Kent Haehl was Mr. Channel One News. He presided over the company for six...
Above is a Bus Radio advertisement for sales people. Among the usual "self-starter" language there is something that stands out. "Travel and entertainment are required." Travel is understandable, but ENTERTAINMENT is a red flag for school boards that may be considering a contract with the controversial Bus Radio company. Who is going to be...
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Here they go again. Another Friday and Channel One is devoting a large portion of their "current events" program to plugging their junk drink sponsor Gatorade. Gatorade "news stories" are so common on Channel One that the program ought to be called the Gatorade Channel. Students sit back and watch another feature story about...
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When Alloy Media and Marketing bought Channel One News this spring their CEO Matt Diamond told the press that Alloy would never have any of the junk food and drink commercials that had been on the show before. It didn’t take a week for Channel One to go back to their old ways. Gatorade...
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Nashua may tune in to ‘Bus Radio’ By MICHAEL BRINDLEY, Telegraph Staff mbrindley@nashuatelegraph.com Published: Sunday, Sep. 9, 2007 MULTMEDIA IN THIS ARTICLE: NASHUA – As Smashmouth’s “All Star” fades out, a cool, edgy voice comes on and asks, “Have you logged onto BusRadio.com lately?” A commercial for a new DVD of the “Bratz” movie...
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The first product advertiser on Channel One this year is Neutrogena’s Acne Wash. Like virtually all product commercials on Channel One News the 30-second ads tell kids there are simple answers to problems – all you need to do is buy a product and your problem – in this case acne – is gone....
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Jessica’s Silly Adventure September 6, 2007 Current events are too boring so Channel One’s anchor Jessica Kumari decides to show her New York neighborhood to her captive audience of up to 6 million students. She stops first at one of her favorite places to get a huge French Vanilla Tasti D-Lite. Yummy. You...
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About Alloy (NasdaqGM:ALOY) Alloy, Inc. provides media and marketing services under the Alloy Media + Marketing name in the United States. The company provides nontraditional media and promotional marketing programs connecting with targeted consumer segments. It manages an array of assets and services in interactive, display, direct mail, content production, and educational programming. The...
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Screen shots from the September 4 Channel One News. The revolving door for Channel One anchors goes around and around. In May, Cali Carlin told the Channel One audience that she was packing her bags. The other three anchors, Eileen Wu, Alexander Marquardt, and Meka Nichols, all appeared to be staying with the program....
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Judy Harris has resigned or has been fired from her position as CEO and President of Channel One News. She held her position for barely two years. Yesterday’s press release from Channel One quoted only Matt Diamond CEO of Alloy which is Channel One’s parent company. On Channel One’s Executive Bio page her name...
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p>Today was the first day for the new Alloy-owned Channel One News show. This press release was issued this morning. Channel One has always been a company that over-promises and under-delivers. "New Digital Technology" sounds impressive. It is meant to keep schools from dropping Channel One’s service. This summer has apparently been an unmitigated...
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From Jim Metrock: Channel One’s new owner Alloy Media and Marketing is starting to bring advertising back to Channelone.com and their first product ad will shock parents and educators. I expected Alloy to be "edgy" with their advertising but even I was surprised. Channel One is now running an ad for Stok a high-caffeine...
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From Jim Metrock: Alloy, Inc. (aka Alloy Media and Marketing) is the new owner of Channel One. They bought the company in April of this year. At the time of purchase Channel One had zero net worth (their assets equaled their liabilities). This basically means that Alloy obtained Channel One for nothing. Wow, what...
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From Jim Metrock: Alloy, Inc. (aka Alloy Media and Marketing) is the new owner of Channel One. They bought the company in April of this year. At the time of purchase Channel One had zero net worth (their assets equaled their liabilities). This basically means that Alloy obtained Channel One for nothing. Wow, what...
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Channel One has cancelled the first three weeks of its broadcast year. Monday, August 13, should have been the first day of Channel One News. The second Monday in August has been the Channel One start date for as long as Obligation has been following the company (1996). A short sentence was added to...
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This spring, Bus Radio helped sponsor a marketing meeting in Orlando. This was Bus Radio’s first appearance at the conference called Kid Power. They wanted to make a good impression on the other kiddie marketers so they inflated their numbers a bit. The image below was taken from the conference program: "1,000,000 students" is...
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Form 8-K/A for ALLOY INC 7-Aug-2007 Entry into a Material Definitive Agreement, Completion of Acquisition or Disposition ITEM 1.01 ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT. The discussion below under Item 2.01 with respect to the Channel One acquisition is incorporated herein by reference. ITEM 2.01 COMPLETION OF ACQUISITION OR DISPOSITION OF ASSETS. As previously...
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The mission of Alloy.com is to sell as many things as possible to young female visitors to their site. Alloy employs many methods of getting a young person to part with their money. Below is one example. This screen shot of an Alloy story looks like a “how-to” article. The helpful people at Alloy...
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What Exactly Are NBC, Alloy Getting Into With Channel One Deals? Controversial Ad-Supported In-School News Network Might Be an Idea Whose Time Has Come and Gone. By Simon Dumenco Advertising Age July 16, 2007 In the past year or so, my colleague Claire Atkinson has been reporting on the slow-motion disintegration of the once-mighty...
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After months of trying to create a "hip" and "cool" website for teens and preteens, Busradio.com has gone dark. There is no more website for young people to go to. That is a good thing. You only have to read our articles about Bus Radio and its website to understand why parents and young...
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It a startling development, NBC News announced two weeks ago that they will become a major partner with the controversial Channel One company. NBC will provide much of the news content on the show starting this fall. NBC wants to capitalize on Channel One’s captive audience to create a brand preference among teens...
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Channel One’s webcast for July 12 is a replay of the June 20 show. There has been no news for young people in 23 days. News has a long shelf life at Channel One News. Yipes! We checked Channel One News’s web site this morning for their latest "Summer Show" which was designed...
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Anchor Eileen Wu does as little as possible on The Summer Show. Poor Channel One News, they just can’t do anything right. The latest example of incompetence is "The Summer Show." Wait ’til you hear about this one. For years we have chastised Channel One News for not delivering more news to young people....
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