Clicking on the “Mortal Instruments Sweeps!” ad takes teens, preteens, and elementary school-age children to this site: http://video.channelone.com/the-mortal-instruments-sweepstakes/ The contest is sponsored by Alloy Media and Marketing, Channel One’s parent company.
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From Jim Metrock: April 26, 2013 – Ah, the embarrassment was too much for Channel One and its on-air personalities. (I admit it was disquieting even to me to see Channel One reporters begging advertisers to help their company.) YouTube has taken down our “Sizzle/Frizzle” video because Channel One claims a copyright infringement. There...
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Jim Metrock: In 16 years of researching and reporting on Channel One News, I have never seen such a video. Channel One’s “reporters” are virtually begging any potential advertiser to help pay their salaries. These young people consider themselves young journalists, but as I always try to remind people, they are employees of...
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6th grade students, just one year out of elementary school, see the same violent images on Channel One News as high school seniors see. Channel One’s “one-size-fits-all” approach to news stories shows their insensitivity to their preteen audience. Showing the same news stories to an audience ranging from 10 years-old students to 18 year-old...
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Jessica Kumari in her 6th! year at Channel One News.
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From Jim Metrock: Once upon a time Channel One News signed up schools by offering to install a modest TV network connecting classrooms, if schools showed their daily, 12-minute, news/marketing TV program. The link on today’s Channel One’s home page indicates that Channel One is no longer in the business of loaning TV sets...
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From Jim Metrock: At the end of January, Channel One News dropped their ending voice-over and graphic proclaiming the program was “Powered by Promethean.” The significance of the change is unclear. It was never clear what “powered” meant in the context it was used. A few schools used their Promethean white...
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