LIVE BY THE HYPE, DIE BY THE HYPE AN EMPIRE UNDONE The Wild Rise and Hard Fall of Chris Whittle By Vance H. Trimble Birch Lane 353pp $24.95 His empire and reputation in tatters, erstwhile media magnate Christopher Whittle in October, 1994, tapped out a 1,500-word mea culpa for the...
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“Channel One’s then-president bragged to a youth marketing conference in 1994, ‘The biggest selling point to advertisers … we are forcing kids to watch two minutes of commercials… . The advertiser gets a group of kids who cannot go to the bathroom, who cannot change the station, who cannot listen to their mother yell in the background,...
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WIDTH=”254″ HEIGHT=”190″ ALIGN=”LEFT” BORDER=”0″ NATURALSIZEFLAG=”0″> SIZE=”+1″ FACE=”Arial”>March 1, 2000 – Channel One Returns to Whittle Days in Stunning Announcement Channel One has been without a permanent president for over six months. Today they announced the hiring of Jim Ritts as Channel One’s new president. There is nothing “new” about Ritts. He was one of the co-founders of Channel...
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