From Jim Metrock: Schools continue to show Channel One before school starts. Schools that are serious about academics will not allow Channel One News to interfere with their school day. The remaining advertisers on Channel One have to know that the TV show doesn’t have the audience it once had. Students at...
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From Jim Metrock: I check in on Channel One News only occasionally now. The company is a shell of its former self. Fewer and fewer students see Channel One’s advertising, news, and fluffy filler content. American schools are so much better with the fall of Channel One News. Below is a February 25th Facebook post...
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From Jim Metrock: Houghton Mifflin Harcourt’s Channel One wants schoolchildren, down to eight, to tackle the important issue of dirty dancing. HMH’s Channel One News maintains one website for all its student audiences, ranging from high school seniors to third grade students. Channel One recently ask students, “Do you think schools should cancel dances because...
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From Jim Metrock: Houghton Mifflin Harcourt’s miserable unit Channel One Network is helpless when schools trash their TV show. Consider Gulfport High School’s refusal to show Channel One News according to the “contract” they have with the company. On a regular day the school allows five minutes for school announcements and any remaining time...
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From Jim Metrock: It is getting very hard to find a school district that is showing Channel One News. Without the fear of Channel One taking away their TV network, schools no longer have a need to honor the terms of the old Channel One contract. [Show our daily, 12-minute TV show to student...
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From Jim Metrock: Three years ago, Channel One News was forced to send this letter to the relatively few schools that still had their TV equipment. It marked the end of the original Channel One News – the one that was extremely profitable back in the 90’s. In 2012 the few remaining executives at Channel One...
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Poor Channel One Once this controversial, kiddie marketing company had 8 million students forced to watch their program. Although Houghton Mifflin Harcourt, Channel One’s owner, continues to state Channel One’s audience is “nearly 5 million,” the true number is probably closer to 2 – 3 million. Channel One used to update their ever-decreasing estimated...
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From Jim Metrock: This speech from 12 years ago is unfortunately still timely. Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive. Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue. Keynote Speech...
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From Jim Metrock: Do you want to be a part of a youth marketing company whose purpose is to bring advertising into public schools? Well, here’s your chance to be a part of Houghton Mifflin Harcourt’s controversial Channel One News show. When Channel One says, “We are a small and tight knit group,”...
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From Jim Metrock: Keith Kocinski knows that show biz requires you to keep on smiling no matter what. Mr. Kocinski is one of the remaining “reporters” at the struggling Channel One News youth marketing firm owned currently by Houghton Mifflin Harcourt. Mr. Kosinski recently filmed an “Ask an Anchor” video which showed him answering questions from...
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