From Jim Metrock: The hip hop education publisher Flocabulary has ended their relationship with Channel One News according to a spokesperson for Flocabulary. Channel One News featured Flocab’s Week in Rap every Friday. This helped Channel One fill up its Friday show with content it did not have to create. When it...
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Houghton Mifflin’s quest to enter classroom advertising business will draw ire of teachers. 1992 Resolution still NTCE’s position. From Jim Metrock: Early on, the National Council of Teachers of English (NCTE) passed this resolution opposing Channel One. This position statement is as strong as it gets. The NCTE urges teachers...
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From Jim Metrock: Parents have always been a problem for Channel One. Now that problem is Houghton Mifflin’s problem. Channel One is a company that brings TV commercials into American classrooms. That’s why the company was created; that’s why the company exists today. When Channel One aired commercials for movies and...
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From Jim Metrock: Since May 13 Channel One News has been under the control of Linda Zecher the CEO of Houghton Mifflin Harcourt. The arrangement for Channel One’s CJ Kettler to report directly to Ms. Zecher shows the closeness Zecher is to decision making at Channel One. When Houghton Mifflin Harcourt acquired Channel One,...
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Houghton Mifflin OKs junk food and movie ads for middle school students. From Jim Metrock: Think Channel One would improve under their new owner Houghton Mifflin? It is still too early to make a firm judgment about the new Houghton Mifflin/Channel One entity, but it’s not looking good. Check out this clip from the May...
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From Jim Metrock: Channel One’s CEO Ms. CJ Kettler has advertised Sunny D junk drink ads along side healthy lifestyle public service announcements before. Click here. It is hoped that no nonprofit organization that in any way promotes healthy living for young people will ever again partner with Channel One News, now owned by Houghton Mifflin Harcourt. Why would any...
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Channel One’s CJ Kettler gives first interview since 2012 hiring. Interviewer serves up powder puff questions for secretive executive. For the full interview click here. From Jim Metrock: How secretive is CJ Kettler? She didn’t want anyone to know she was hired to be CEO of Channel One. She had been in...
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From Jim Metrock: The recent acquisition of Channel One by Houghton Mifflin Harcourt may mean all these on-air personalities will be back next year. Houghton Mifflin has given Channel One a big boost. Channel One’s advertising revenue had to have taken a big hit this past year – there were so few full-paying spots...
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From Jim Metrock: Channel One News held its first, and more than likely last, Google Hangout this afternoon. It was a sad thing to watch. I mean real sad. It was like watching the movie This is Spinal Tap, but without the laughs. In the movie Spinal Tap is a rock band that finds...
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See our original story. Unbelievable that Channel One NEWS would do a news story on “Ads in schools” and not mention itself. But, that’s what students get when Channel One News is brought to them by a youth marketing company. (Channel One News was developed in order to put advertising in front of a...
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