From Jim Metrock: When Skoollive talks about “Positive impact, lasting impact” they are NOT talking about anything educational. Their company is dedicated to making a lasting advertising and branding impact on students. Skoollive mainly serves advertisers, not students, not schools.
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From Jim Metrock: It’s been discovered recently that one of Skoollive’s advertising partners is McDonald’s. Of course no fast food company will dare advertise their fast food in public schools, so what they try to do nowadays is simply promote their brand. Even the repulsive Channel One News no longer allows McDonald’s golden arches to...
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http://www.dailymail.co.uk/femail/article-2655351/The-art-deceptive-advertising-From-brown-shoe-polish-burgers-hairspray-brighter-ingredients-commercials-trick-buying-products.html
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From Jim Metrock: Channel One News has a long history of advertising junk food in American classrooms. The company knew their ads were contributing in a very significant way to the growing obesity crisis among young people, but they kept pitching the junk to kids. Obligation and others helped put pressure...
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McDonalds was a major advertiser on Channel One News until public pressure on McDonalds forced the fast food company to end their classroom advertising.
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Last night on The Colbert Report, March 7, 2006 The Colbert Report is a spin-off of the Daily Show with Jon Stewart on the Comedy Channel. On the show last night the host reported on the study in the American Academy of Pediatrics journal Pediatrics. The study said that Channel One poses an “ethical dilemma” for schools (that...
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Answers 1. Twinkies – Yes. Channel One advertised in classrooms. 2. Twix Chocolate Bars –Yes 3. Doritos – Yes 4. M&Ms – Yes 5. Burger King French Fries – No * 6. Crunch – Yes. 7. Pepsi Blue – Yes. Channel One ran an ad featuringa band known for their explicit lyrics to promote...
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From Jim Metrock: When I send Channel One’s president emails, he doesn’t respond. Therefore, I have decided to conduct a totally made-up conversation between Jim Ritts and myself. Mr. Ritts, glad to have you at Obligation’s web site. Do you mind answering a few questions I have? Metrock, you are an absolute fool. We have never met. We...
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The Channel One Diet If there is one of the current Channel One anchors that has a future in legitimate TV it is Maria Menounos. She is very comfortable in front of a camera. She recently did a two-part story on diabetes. She tells her audience that she really...
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