From Jim Metrock: Channel One’s CEO Ms. CJ Kettler has advertised Sunny D junk drink ads along side healthy lifestyle public service announcements before. Click here. It is hoped that no nonprofit organization that in any way promotes healthy living for young people will ever again partner with Channel One News, now owned by Houghton Mifflin Harcourt. Why would any...
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First a junk food commercial. Then a message about healthier eating. From Jim Metrock: What was Channel One News CEO Ms. CJ Kettler thinking. She had to have known about the...
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From Jim Metrock: Channel One News has a long history of advertising junk food in American classrooms. The company knew their ads were contributing in a very significant way to the growing obesity crisis among young people, but they kept pitching the junk to kids. Obligation and others helped put pressure...
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From Jim Metrock: Ms. CJ Kettler is making it hard for anyone, especially teachers, to defend her, much less like her. The few teachers who have tried to support Channel One’s commercial presence in classrooms, have to be throwing up their hands and shaking their heads when they see what Ms. Kettler is doing....
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Enough violence, Channel One. Stop being reckless with your young, captive audience.
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From Jim Metrock: I have apologized to Channel One three times since 1996 when I began researching and reporting on the youth marketing company. All of my apologies were about rather inconsequential things, but when I am wrong I want to correct the record as quickly as possible. I recently blamed Channel...
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Jessica Kumari in her 6th! year at Channel One News.
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From Jim Metrock: Channel One News is now advertising the notorious SunnyD beverage to its captive audience of schoolchildren. Yes, Channel One News is back advertising junk food to American students. If you think “junk” is too harsh for such a “sunny,” “delightful” drink, then you probably haven’t checked out its ingredients. SunnyD...
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