The glory years for Channel One News were 1991-1997. From Jim Metrock: Christopher Whittle, the marketing genius who created Channel One News, wanted ads in places where a person could not turn away. Placed-based advertising he called it. His goal was to force advertising onto people in a way that would demand extremely...
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Last year Channel One News announced they were teaming up with the UK whiteboard company Promethean Limited to roll out an elementary school version of their in-school TV show. Many people may not know that Channel One has always coveted the elementary school market, going back to the early 90’s. This New York Times...
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A Channel One Contract In the early 90’s Alabama school systems signed contracts with Whittle Communications, the parent company of Channel One News. Whittle sold Channel One to the present owners, PRIMEDIA, Inc., in 1994. The original contract remained controlling as the contract automatically renewed every three years. PRIMEDIA rarely replaced the old contracts. That explains why “Whittle”...
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