Channel One News often allows movie stars to be “guest hosts” to welcome students to the broadcast and plug their movie.
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Complete, unedited Channel One News for November 22, 2010
From the archives: R-rated movie email
August 13, 2012 From Jim Metrock: Channel One News promotes R-rated movies, they just don’t do it directly. Here’s an example: Channel One advertises on their in-classroom TV show their sister company Findtuition.com. Young people who signin to Findtuition.com agree to receive emails from the company. I did this in 2008 and started receiving...
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Army bought “news” stories on Channel One News
News stories on Channel One News are often paid for by advertisers. http://www.mediapost.com/publications/article/142411/armys-channel-one-effort-tells-soldiers-stories.html
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Channel One News Hall of Shame: THE Sales Tape (1999)
This article was originally published January 27, 2010. This video is from the late 90′s but it shows what Channel One News is all about. Channel One News is a marketing/advertising company that is trying to pretend to be a news gathering organization. They have always told the public their commercials are of...
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As advertised on Channel One News: CIngular wireless (2004)
Cell phones and wireless services have been major advertisers on Channel One’s middle and high school TV show.
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Fox News: States urged to review use of Channel One
Nonprofit urges schools to ban Channel One newscast over onslaught of commercials Read more: http://www.foxnews.com/us/2012/08/11/nonprofit-group-calls-for-schools-across-country-to-ban-channel-one-newscast/?test=latestnews#ixzz23J2huMLC
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Channel One News Hall of Shame: Making a music video of horrific 9/11 images (2001)
The article below was originally published on October 19, 2001. ____________________________________________________________ Channel One’s Insensitive Recap of 9/11 For Sixth Graders Above, children see the first Trade Tower after the plane hit. From Jim Metrock: On September 18, one week after the terrible attack...
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As advertised on Channel One News: Nintendo Wii game system (November 28, 2006)
Video games and game systems are regular products advertised on Channel One News. This ad was shown in advance of Christmas 2006.
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As advertised on Channel One News: Lay’s Stax Potato Chips (2003)
What was Channel One News thinking? A youth obesity crisis was raging in the U.S. in 2003, yet Channel One ran numerous commercials to their captive audience for a new junk food: Lay’s Stax Potato Chips. These stackable chips had MORE calories than regular Lay’s chips. Sept. 19, 2003 – Betcha can’t eat...
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