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Media Literacy
Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
As advertised on Channel One News: Mountain Dew (October 24, 2000)
Channel One News has contributed mightily to the youth obesity crisis.
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As advertised on Channel One News: Gatorade – celebrity endorsement Mia Hamm (Feb. 2, 2005)
Channel One News allows celebrity endorsements in its commercials. 10-year-old children required to watch the show may not be fully able to understand celebrities are paid to say good things about a product.
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Complete, unedited Channel One News for April 6, 1998
Interrupting class time to urge middle school students to drink more Pepsi? Channel One News advertised Pepsi products for over a decade. ;
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As advertised on Channel One News: Gophone
Channel One News routinely violates their contract with schools.
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From the archives: The hyper-commercialism of Channel One News (2011)
An example of how Channel One News has changed into a hyper-commercial, irrelevant mess.
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Complete, unedited Channel One News for February 1, 2005
Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.
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As advertised on Channel One News: Snickers (January 8, 1999)
Junk food advertising on Channel One News.
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Complete, unedited Channel One News for January 8, 1999
Channel One News advertises Snickers and video games to middle school students. This type of advertising caused Channel One to lose thousands of schools.
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