Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
Channel One News prevents parents from seeing the commercials they send to American classrooms. They remove commercials from their playback for parents on Channelone.com. Obligation provides parents and the public with the full Channel One shows that students were forced to watch while they sit at their desks.
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At the time Seventeen magazine was a sister company to Channel One News. Even though Seventeen contained content that was age-inappropriate for preteens, Channel One heavily advertised it in American middle schools.
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Channel One News often allows movie stars to be “guest hosts” to welcome students to the broadcast and plug their movie.
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This article was originally published January 27, 2010. This video is from the late 90′s but it shows what Channel One News is all about. Channel One News is a marketing/advertising company that is trying to pretend to be a news gathering organization. They have always told the public their commercials are of...
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Cell phones and wireless services have been major advertisers on Channel One’s middle and high school TV show.
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Nonprofit urges schools to ban Channel One newscast over onslaught of commercials Read more: http://www.foxnews.com/us/2012/08/11/nonprofit-group-calls-for-schools-across-country-to-ban-channel-one-newscast/?test=latestnews#ixzz23J2huMLC
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Video games and game systems are regular products advertised on Channel One News. This ad was shown in advance of Christmas 2006.
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What was Channel One News thinking? A youth obesity crisis was raging in the U.S. in 2003, yet Channel One ran numerous commercials to their captive audience for a new junk food: Lay’s Stax Potato Chips. These stackable chips had MORE calories than regular Lay’s chips. Sept. 19, 2003 – Betcha can’t eat...
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