Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
Channel One News has a long, disgusting history of advertising movies and TV shows with violent content. And using violent images to even sell products like Mountain Dew and Mug Root Beer. Here is just a sampling of their recklessness. During the holidays it is a good time for all of us to...
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Nikki Reed: Hey, everyone! I’m Nikki Reed. Jackson Rathbomb: And I’m Jackson Rathbomb. We’re from the new movie in the Twilight saga: Breaking Dawn – Part 2. Get ready because… Nikki Reed: Channel One News starts right now! Maggie: Thanks, guys, for getting us going. November 12, 2012 – Channel One and Promethean...
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If they keep doing this in American schools, they both will fade to black.
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Teachers and school boards are increasingly disappointed with Channel One’s hyper-commercial content. In 2012 Channel One News continues to lose schools. Once they had over 8 million secondary school students in their captive audience. Now they have under 5 million. That means that ad revenue is shrinking for this youth marketing firm. In response...
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October 29, 2012 – DreamWorks Animation stole just a little bit of school time and taxpayer money today when they paid Channel One News to sponsor a segment of their classroom TV show. Does DreamWorks really need their movie marketing to be subsidized by taxpayers?
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The countdown isn’t the beginning of the show. The show began with the first images of this commercial. The countdown leads to a Channel One News on-air personality welcoming the captive audience to Channel One’s show. After this greeting there is even more precious school time wasted as an animated video promoting...
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From Jim Metrock: Sorry, but this will be a very offensive article. Channel One News has once again done a very idiotic thing. On October 25, 2012, Channel One News ran a major story on the vile rapper Lil Wayne. If you were a child watching Channel One News that day you...
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Two days before its release, Channel One News opens their classroom TV show with a plug for this 20th Century Fox movie. Compelling students to watch movie ads? Believe it or not, in 2012, that still makes sense to a dwindling number of school administrators in many low-achieving secondary schools.
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From October 2, 2012. Here’s a good example of why thousands of schools have dropped Channel One over the past few years. This one clip is 40 seconds long. 40 seconds X 4.8 million students is a lot of wasted time. Those seconds were paid for by taxpayers. Taxpayers have every right to ask...
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