Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: I have apologized to Channel One three times since 1996 when I began researching and reporting on the youth marketing company. All of my apologies were about rather inconsequential things, but when I am wrong I want to correct the record as quickly as possible. I recently blamed Channel...
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Clicking on the “Mortal Instruments Sweeps!” ad takes teens, preteens, and elementary school-age children to this site: http://video.channelone.com/the-mortal-instruments-sweepstakes/ The contest is sponsored by Alloy Media and Marketing, Channel One’s parent company.
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6th grade students, just one year out of elementary school, see the same violent images on Channel One News as high school seniors see. Channel One’s “one-size-fits-all” approach to news stories shows their insensitivity to their preteen audience. Showing the same news stories to an audience ranging from 10 years-old students to 18 year-old...
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Channel One news anchor Julian Dujaric.
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Jessica Kumari in her 6th! year at Channel One News.
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Food food advertising is back at Channel One News.
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From Jim Metrock: Channel One News is now advertising the notorious SunnyD beverage to its captive audience of schoolchildren. Yes, Channel One News is back advertising junk food to American students. If you think “junk” is too harsh for such a “sunny,” “delightful” drink, then you probably haven’t checked out its ingredients. SunnyD...
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Screen shot from Channel One News on March 28, 2013 Middle schools are shown the same content as high schools. Teachers are given no warning of controversial stories on Channel One News so parents cannot talk with their children about what they are going to see on Channel One.
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