Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: Channel One News had a major overhaul this year in an attempt to stop the relentless stream of schools dropping their TV show. They moved Kent Haehl out of the CEO’s position and put Ms. C. J. Kettler into his spot in order to create a more family-friendly company. They came...
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From Jim Metrock: Kiddie marketers can be downright mean. Boo to Ms. C. J. Kettler. Ms. Kettler a well-traveled, self-described “media industry leader” is the current CEO of Channel One. It now looks like she is also a bit of a bully. This may come from the desperate position she finds...
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July 8, 2013 – Channelone.com “breaking news” article. From Jim Metrock: For months Channel One News would post AP news stories without attribution. They made other people’s content appear to be their own. It was dumb for them to do that because they knew they would caught. Above is an AP story on Channelone.com today...
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From Jim Metrock: February 2013 was when Channel One very secretly removed Kent Haehl as CEO. Ms. C.J. Kettler took over this position without any public announcement. In April, Obligation broke the story of Haehl’s departure and Kettler’s hiring. One month later Channel One’s PR department put out a press release stating the obvious....
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From Jim Metrock: This is one of my favorite articles. I clipped it out of Advertising Age magazine way back in 1996. Heidi Diamond was just hired by Channel One News to help take the kiddie marketing company to new heights. In 1996, Channel One was making so much money it was obscene....
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At one time: Eight reporters. From Jim Metrock: Channel One News is losing their on-air personalities almost as quickly as they are losing their audience. Julian Dujarric lasted less than a year at the Channel One youth marketing company. I’m hoping he realized that commercially exploiting a captive audience of schoolchildren was not...
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From Jim Metrock: This past weekend Channel One went live with a new look to their website. There is little new content on the new site; most of the changes are merely cosmetic. Nothing stood out to me that would make parents and educators feel more favorable towards Channel One. Indeed, Channel...
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From Jim Metrock: Strauss Zelnick loves to sell violence. The video game Grand Theft Auto has been very good to Mr. Zelnick. His company ZelnickMedia owns the company that makes GTA and Red Ded Redemption depicted in the poster behind Mr. Zelnick. Mr. Zelnick is also the man calling the shots, so to speak,...
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From Jim Metrock: In February Channel One removed Kent Haehl from his CEO position because he couldn’t turn the company around. Each year under his “leadership” Channel One went further into the abyss. (Mr. Haehl is now “CRO” of the company. I believe this means Chief Risk Officer . I don’t believe...
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